Melbourne Australia Beauty will make its inaugural appearance at Cosmoprof Las Vegas, North America's premier international B2B beauty exhibition, from July 23-25, 2024. Hosted at the Mandalay Bay Convention Center, the pavilion is organized by Global Victoria, Australia, and managed by marketing consulting firm Access Beauty Insiders. Global Victoria is the State Government of Victoria's trade facilitation agency, supporting Victorian businesses in achieving their global aspirations.
Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria, emphasized the significance of this participation. “The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers,” Moffat stated. “We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America.”
The Melbourne Australia Beauty Pavilion will feature a diverse array of brands from Victoria, a region responsible for over a third of Australia's beauty and makeup product exports. This initiative is particularly timely as global consumers increasingly prioritize organic, clean, and natural beauty products along with environmental sustainability. “Victorian companies are well-positioned to meet these market demands,” noted Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria.
The Pavilion promises to generate significant buzz by showcasing a variety of revolutionary brands. These will include professional salon haircare, vegan beauty cases, self-tanning products, skincare infused with indigenous Australian botanicals, and essential beauty accessories.
Among the featured companies is Australian Glow, specializing in natural, organic self-tanning products enriched with a Quad Collagen Complex. The brand emphasizes its commitment to inclusivity and sustainability, offering vegan, cruelty-free, and eco-friendly products. [Click on Get the Glow to find out more]
Booby Tape, pioneers of the world’s first breast lift tape, will also be present. The brand boasts a substantial global following and over 20,000 stockists in 60+ countries. Their product lineup includes viral personal care cosmetics. [Click on Lift with Booby Tape to discover the brand]
Botany Essentials, with over two decades in the industry, will showcase its range of skin, hair, and personal care products that leverage unique indigenous botanicals from Australia. [Click on Unveil Botany Essentials to know more]
BYS Cosmetics, known for its vibrant, hypoallergenic makeup, is another highlight. This brand has gained popularity on social media for its colorful, trend-setting collaborations. [Explore BYS Cosmetics]
ETOILE Collective, famed for its stylish cosmetic bags and organizers, has garnered over 10 million views on TikTok and features in Vogue and the TODAY Show. [Find out more about Organize with ETOILE]
Muk Haircare will also participate, offering a comprehensive range for salon professionals, including haircare, styling products, and electrical tools. Their future-focused education platform aims to revolutionize hairdressing. [Discover Muk Haircare]
The Melbourne Australia Beauty Pavilion at Cosmoprof North America 2024 is set to be an unmissable feature, embodying the innovation and diversity of Victoria’s beauty sector. This event offers an opportunity to connect with these pioneering brands and explore leading beauty trends.
