Oracle has recognized Meridianbet, the sports betting and iGaming division of Golden Matrix Group, on its prestigious Global Customer Reference Page, marking a significant milestone for the technology-focused gaming operator. This recognition distinguishes Meridianbet as a pioneering technology company in the Southeast European gaming market, showcasing its advanced approach to customer engagement and marketing automation.
The inclusion on Oracle's global platform validates Meridianbet's sophisticated technological infrastructure, which leverages artificial intelligence to create highly personalized and efficient marketing strategies. By implementing Oracle's enterprise tools, Meridianbet has developed a real-time marketing system capable of instant customer segmentation and targeted engagement.
Unlike traditional mass marketing approaches, Meridianbet's AI-powered system analyzes player behavior, preferences, and activity patterns to deliver precisely timed and personalized promotional offers. This data-driven strategy enables the company to optimize customer retention, reduce acquisition costs, and improve overall marketing efficiency.
The technological innovation extends beyond consumer-facing operations, with Meridianbet developing scalable solutions for business-to-business partners. By providing advanced AI-driven engagement tools, the company offers other operators the ability to enhance user interactions, optimize acquisition strategies, and maintain regulatory compliance.
What sets Meridianbet apart is its unique position as a technology-first company, a status shared by only 5% of gaming enterprises. This approach allows for greater technological control, faster innovation, and more seamless artificial intelligence integration. The company's recent licensing in Brazil further underscores its technological capabilities, having successfully navigated one of the industry's most rigorous certification processes.
The Oracle recognition represents more than a technological achievement; it signals Meridianbet's potential to transform customer engagement in the rapidly evolving iGaming landscape. By demonstrating the power of AI and automation in marketing, the company provides a blueprint for more intelligent, responsive, and efficient customer interaction strategies.
