Meridianbet, a subsidiary of Golden Matrix Group Inc., has launched a new mobile feature called 'Watch & Bet' designed to transform the live sports betting experience. The innovative platform enables users to stream live sports events in full-screen mode while simultaneously placing in-play bets, potentially revolutionizing how sports enthusiasts interact with betting platforms.
The new feature addresses a critical challenge in online sports betting by eliminating navigational friction. Users can now remain engaged with the sporting event while accessing multiple betting markets directly within the streaming interface. This seamless integration is expected to drive higher bet frequency and extend user session times, key metrics for digital betting platforms.
Zoran Milosevic, CEO of Meridianbet, emphasized the strategic importance of the feature, noting that it enhances user engagement during critical moments of sporting events. The platform's ability to support stronger monetization per session represents a significant potential growth driver for the company.
The launch coincides with Golden Matrix Group's robust financial performance. The company reported a GAAP revenue of $151.1 million for the full year 2024, a substantial increase from $93.0 million in 2023. Unaudited organic revenue reached approximately $159.7 million in 2024, compared to $136.7 million in the previous year.
By integrating live streaming and betting functionality, Meridianbet is positioning itself at the forefront of digital sports betting innovation. The 'Watch & Bet' feature represents more than a technological upgrade; it signifies a strategic approach to user experience and revenue generation in an increasingly competitive digital betting landscape.
The new feature is currently available across Meridianbet's mobile web platform and is fully integrated into the company's proprietary sportsbook infrastructure. As digital sports betting continues to evolve, innovations like 'Watch & Bet' could set new standards for user engagement and platform design.
