Global gaming operator Meridianbet has unveiled its preliminary Environmental, Social, and Governance (ESG) achievements for 2024, showcasing a comprehensive approach to corporate responsibility that extends far beyond traditional business practices.
The company executed nearly 300 corporate social responsibility actions across 25 markets in Europe, Latin America, and Africa, addressing critical areas including healthcare, education, sports development, and local institutional support. These initiatives reflect a strategic commitment to creating meaningful societal impact while maintaining robust business operations.
Technological innovation stands at the core of Meridianbet's operational strategy. As a member of the exclusive '5% Tech Club', the company develops and maintains its entire technology infrastructure in-house, demonstrating significant technological autonomy and expertise. This approach enables more agile and responsive business practices across diverse international markets.
Gender diversity and leadership representation emerge as another key highlight, with over 60% of managerial positions held by women. This commitment underscores the organization's dedication to merit-based advancement and inclusive workplace practices.
Notable community engagement initiatives include a global book donation campaign targeting underfunded libraries, a healthcare-focused 'Scan. Help.' campaign utilizing QR codes to fund medical equipment, and support for women's football. The company also launched the Meridian Donate platform across Latin America and Africa, enabling users to directly support verified non-governmental organizations.
Zoran Milosevic, Meridianbet's CEO, emphasized that ESG represents more than a corporate slogan, but a fundamental operational philosophy. The company's approach demonstrates that businesses can simultaneously pursue growth in regulated markets, lead technological innovation, and deliver tangible societal benefits.
The organization's recent public uplisting to the NASDAQ through Golden Matrix Group further reinforces its commitment to transparency, regulatory compliance, and expanded investor accessibility. As Meridianbet prepares to release its comprehensive 2024 ESG Report later this quarter, the preview suggests a holistic approach to corporate responsibility that could serve as a model for international businesses seeking meaningful social engagement.
