Golden Matrix Group's subsidiary Meridianbet has successfully secured a 10-year renewal of its online gaming license in Serbia, a significant milestone that underscores the company's robust market position and regulatory compliance in one of Europe's established online gaming markets.
The license renewal, granted by the Games of Chance Administration under the Serbian Ministry of Finance, involved a comprehensive due diligence process. Meridianbet navigated the extensive financial, compliance, operational, and software licensing assessments without additional scrutiny, highlighting the company's operational excellence and adherence to regulatory standards.
Serbia represents a critical market in the online gaming landscape, with a gambling market projected to reach over $526 million in 2025. The license renewal enables Meridianbet to continue offering its advanced gaming products, leveraging cutting-edge AI technology and operational efficiency in a mature, well-regulated gaming environment.
For Golden Matrix Group, this license extension is more than a bureaucratic formality. It represents a strategic validation of the company's commitment to sustainable growth and technological innovation in the international gaming sector. By securing a decade-long license, Meridianbet demonstrates its ability to maintain long-term operational stability across multiple jurisdictions.
The renewal also aligns with Golden Matrix Group's broader expansion strategy, which focuses on consolidating its retail network and deploying advanced technological solutions across European markets. With operations in 19 regulated jurisdictions, the company continues to position itself as a forward-thinking leader in the global iGaming industry.
CEO Brian Goodman emphasized the significance of the license renewal, noting that it reinforces the company's global standing and commitment to maintaining the highest regulatory and compliance standards. Similarly, Meridianbet CEO Zoran Milošević highlighted Serbia's importance as a legacy market for the company's continued growth and international strategy.
This strategic milestone underscores the increasing sophistication of online gaming markets and the critical role of technological innovation and regulatory compliance in sustained business success. For Meridianbet and Golden Matrix Group, the license renewal represents not just continuation, but a strong foundation for future expansion and technological advancement in the dynamic world of online gaming.
