Golden Matrix Group's subsidiary Meridianbet has secured a comprehensive federal license that enables the company to operate both online and retail fixed-odds betting across Brazil until December 31, 2029. The definitive license, issued by Brazil's Ministry of Finance Secretariat of Prizes and Betting, represents a significant milestone for the gaming technology company's expansion strategy.
The newly granted license (No. 0086/2024) authorizes Meridianbet to establish a robust presence in one of the world's most promising gaming markets. Industry projections from H2 Gambling Capital suggest Brazil's Gross Gaming Revenue could reach US$10 billion by 2029, presenting substantial growth opportunities for licensed operators.
Zoran Milosevic, CEO of Meridianbet, emphasized the strategic importance of the license, highlighting the company's ability to bring its proprietary technology and market expertise to millions of Brazilian players. By securing authorization for both online and physical betting platforms, Meridianbet differentiates itself from many competitors in the region.
The license builds upon an initial online betting authorization received in January 2025 and provides long-term operational stability for the company. Brian Goodman, CEO of Golden Matrix Group, characterized the achievement as a pivotal moment for unlocking revenue-generating potential in a high-growth market.
Strategic advantages of the license include diversified revenue streams, market penetration capabilities, and alignment with Golden Matrix's global expansion objectives. The company's approach prioritizes regulatory compliance and responsible gaming practices, positioning Meridianbet as a credible and reliable operator in Brazil's emerging gaming landscape.
This development underscores the increasing maturity of Brazil's gaming market and the potential for technologically advanced operators to establish significant market presence. For Meridianbet, the definitive license represents not just a regulatory milestone, but a strategic opportunity to become a leading gaming platform in Latin America's largest economy.
