Michigan's Upper Peninsula (UP) experienced substantial economic expansion through tourism in 2023, with visitor spending reaching $1.6 billion, representing a 7.7% increase from the previous year. The comprehensive economic impact analysis, conducted by the Michigan Economic Development Corporation, underscores the region's growing significance as a premier travel destination.
Mackinac County emerged as the top performer, generating $309.4 million in visitor spending, followed closely by Marquette County with $268.3 million. Menominee County demonstrated the most impressive growth, recording an 11.8% year-over-year increase in tourism revenue.
The tourism sector's economic influence extends far beyond direct spending, supporting 11,643 direct jobs and a total of 17,049 tourism-related positions. This represents approximately 11% of the UP's total workforce, with Mackinac and Keweenaw counties experiencing the most significant employment dependencies on tourism.
Key spending trends revealed substantial growth in multiple sectors. Lodging generated $484 million, with Mackinac County leading at $116.5 million in overnight stay revenues. Dining experiences and food services saw considerable investment, particularly in Marquette County, which recorded $62.6 million in food and beverage spending.
Outdoor recreation emerged as a major draw, with visitors spending $351.9 million on recreational activities. Transportation-related expenditures also increased, reaching $280 million, reflecting a resurgence in regional travel and road trips.
The economic benefits of tourism extend beyond immediate spending, generating $392.3 million in direct wages and $654.8 million in total labor income. Critically, visitor spending contributed $170.9 million in state and local tax revenue, providing essential funding for public services and infrastructure.
Regional leaders view these developments as a positive indicator of the UP's economic potential. The consistent growth suggests that strategic investments in tourism infrastructure, outdoor experiences, and sustainable travel could further enhance the region's economic prospects.
As travel demand continues to rise, the Upper Peninsula stands poised to capitalize on its natural beauty, diverse recreational opportunities, and growing reputation as a premier destination for domestic and international travelers.
