The Culver City-based experiential marketing agency Milevista has announced a strategic partnership with global medical nonprofit Operation Smile to support surgical care, comprehensive cleft treatment and family-focused programs with an ambitious fundraising goal of $6.7 million by December 31, 2027. This collaboration represents a significant commitment to addressing the global need for accessible surgical care for children born with cleft lip and palate conditions.
Milevista will deploy its team-based, high-impact in-person activations and live pop-ups to increase awareness and raise funds in markets across the United States. These efforts will include a series of live events and experiential activations designed to educate communities about Operation Smile's work and generate sustained donor support. As an agency built around real human connections, Milevista's leadership stated that powerful experiences can do more than build brands—they can change lives.
Operation Smile, an international nonprofit with decades of experience delivering cleft lip and palate surgeries and long-term comprehensive care, will work closely with Milevista to raise funds supporting surgical programs. The partnership combines Operation Smile's medical expertise with Milevista's measurable, in-person reach and real-time campaign optimization capabilities. Together, the organizations aim to accelerate donor response and increase the number of children who receive corrective surgery and follow-up services over the next two years.
The significance of this partnership extends beyond the substantial fundraising target. Operation Smile's model pairs safe surgery with multidisciplinary care and community education, while Milevista brings expertise in creating immersive, results-driven campaigns that convert attention into measurable outcomes. This collaboration demonstrates how corporate partnerships can leverage specialized marketing capabilities to advance critical healthcare initiatives.
A short film documenting the early stages of this initiative and patient impact is available at https://www.youtube.com. The partnership represents a meaningful application of experiential marketing expertise to address healthcare disparities, particularly for children in underserved communities who lack access to essential surgical care. By combining medical mission expertise with innovative fundraising strategies, this initiative has the potential to significantly impact the availability of cleft care services worldwide.
The $6.7 million fundraising goal, if achieved, would represent one of the larger corporate-nonprofit partnerships in the cleft care space and could serve as a model for how marketing agencies can apply their specialized skills to humanitarian causes. The partnership's success could influence how other marketing and experiential agencies approach corporate social responsibility, potentially leading to more strategic, impact-focused collaborations between the commercial and nonprofit sectors.
