OG Yields, a division of Hippos, LLC, has launched Missouri's first cannabis breath spray as part of its award-winning HUGS wellness line. The new HUGS Breath Spray represents a significant innovation in cannabis consumption methods, offering consumers a fast-acting, discreet alternative to traditional formats like flower, vapes, and edibles.
The timing of this launch coincides with Missouri's emergence as one of the nation's most rapidly expanding retail cannabis markets. According to Headset data, the state recorded approximately $118 million in total sales during September 2025 alone, with more than 200 retailers operating across Missouri. This market growth creates fertile ground for product innovations that cater to evolving consumer preferences.
Nicholas Rinella, CEO of Hippos, LLC, explained the product's significance: "HUGS has always been about making cannabis wellness simple and accessible. While traditional consumption formats remain cornerstones of the cannabis experience, HUGS Breath Spray complements these categories by offering a discreet, precisely dosed option for moments when those formats might not be as practical." This approach broadens how and where consumers can incorporate cannabis into their wellness routines, providing greater personalization and control.
The HUGS Breath Spray delivers a consistent 3-milligram THC sublingual dose per spray and utilizes nanotechnology to improve cannabinoid absorption, resulting in faster onset than traditional edibles. Each aluminum bottle contains 150 milligrams of total THC, providing up to 50 precisely measured doses. The formulation contains no sugar, artificial flavors, or fillers and is currently available in mint flavor, with additional varieties planned for 2026.
This product launch builds on the established success of the HUGS line, which recently earned recognition at the 3rd Annual Missouri Grower's Cup, where the HUGS Cannabis Salve took first place in the topical category. The breath spray's introduction follows the September 2025 launch of the brand's Daytime, Stress Relief, and Nighttime tinctures, demonstrating OG Yields' continued commitment to product diversification.
As the first company to bring cannabis breath spray to Missouri, OG Yields maintains its position at the forefront of the state's cannabis innovation. Manufactured in the heart of the Ozarks, the HUGS line reflects the company's comprehensive approach to quality from cultivation through finished product. The full HUGS product line, including the new breath spray, is now available at dispensary locations throughout Missouri. Consumers can learn more about OG Yields at https://www.ogyields.com and find information about Hippos' Missouri-based locations at https://www.hipposcannabis.com.
The introduction of cannabis breath spray represents more than just another product category—it signals the maturation of Missouri's cannabis market and the industry's responsiveness to consumer demand for convenient, micro-dosed options that fit modern lifestyles. As cannabis consumption becomes increasingly normalized, products like the HUGS Breath Spray help destigmatize use while providing practical solutions for consumers seeking controlled, discreet experiences.
