The passing of Terry Bollea, known worldwide as Hulk Hogan, has left a void in the hearts of fans and those who knew him personally. Among those reflecting on Hogan's legacy is Mitch Gould, founder of Nutritional Products International (NPI), who worked closely with Hogan on several health and wellness ventures. Their partnership not only revolutionized the sports nutrition industry but also showcased Hogan's genuine character off the wrestling mat.
Gould first collaborated with Hogan in 2009, introducing Hogan Energy Granules to the market. This nutrient-rich supplement offered a cost-effective alternative to traditional energy drinks, quickly gaining distribution on platforms like Amazon.com and Drugstore.com, and making its way into major drug chains across the United States. The success of this initial project laid the groundwork for further collaborations, including the launch of HoganNutrition.com, a comprehensive health website featuring over 3,500 products.
In 2011, Gould and Hogan formed Sports Nutritional Innovations, Inc., a 50/50 partnership that marked a significant milestone in their professional relationship. The duo celebrated this venture with a launch party in Delray Beach, Fla., attended by over 500 guests, including the mayor. However, Gould recalls a more personal moment that epitomized Hogan's character. Before the event, Hogan took the time to connect with a disabled boy in a restaurant, an act that left a lasting impression on Gould.
Hogan's influence extended beyond their business achievements, inspiring Gould to dedicate a chapter to their experiences in his 2021 memoir, The Blonde, The Ferrari, and The Kwan. Gould's reflections underscore the profound impact Hogan had on those around him, both as a public figure and a private individual. As the sports nutrition industry continues to evolve, the legacy of Gould and Hogan's partnership serves as a testament to the power of collaboration and the enduring influence of genuine human connection.
