Mullen Automotive Inc. (NASDAQ: MULN), a prominent electric vehicle manufacturer, is set to undergo a significant rebranding, changing its name to Bollinger Innovations, Inc. starting July 28, 2025. This change will also see the company's common stock trading under the new ticker symbol BINI on the Nasdaq Capital Market, while the CUSIP number remains unchanged. CEO David Michery describes the rebrand as a strategic move to unify the company's focus on commercial vehicles, emphasizing that this transition does not affect Mullen's legal structure or operational capabilities. Shareholders are not required to take any action in response to this change.
The rebranding comes at a time when Mullen Automotive has been making significant strides in the commercial electric vehicle sector. With two U.S.-based vehicle plants in Tunica, Mississippi, and Mishawaka, Indiana, the company has been at the forefront of producing next-generation commercial EVs. Since August 2023, Mullen has commenced commercial vehicle production in Tunica, and by September 2023, it secured IRS approval for federal EV tax credits, offering eligible customers up to $7,500 per vehicle. The Mullen ONE and Mullen THREE, its Class 1 EV cargo van and Class 3 EV cab chassis truck respectively, have received CARB and EPA certifications, making them available for sale across the U.S. Additionally, the CARB-issued HVIP approval for the Mullen THREE provides up to a $45,000 cash voucher at the time of purchase, further incentivizing the adoption of commercial EVs.
This strategic rebranding to Bollinger Innovations underscores the company's commitment to solidifying its position in the commercial EV market. With an expanded commercial dealer network and Foreign Trade Zone status approval for its Tunica manufacturing center, the company is well-positioned to enhance its market reach and operational efficiency. The move reflects a broader industry trend towards specialization and brand alignment with core business focuses, potentially setting a precedent for other companies in the sector.
