MWG Holdings Group, Inc. has completed a comprehensive two-year remodel of all its retail locations, implementing an open shop model designed to transform cannabis shopping from restrictive to customer-friendly. The redesign creates a more welcoming, guest-friendly in-store experience, with final updates recently completed at Marysville Perfect Union and Wild Seed Wellness locations.
The open shop model focuses on removing barriers between customers and products, allowing guests to browse merchandise freely while enjoying a quicker, streamlined check-out process. Company representatives emphasize that friendly team members are available to answer questions and guide guests, creating a relaxed and personal shopping experience aligned with community-first values.
Complementing the physical store transformations, MWG launched statewide summer marketing campaigns that have driven a 30% year-over-year increase in summer revenue. The company released limited-edition Perfect Union hat pins featuring city names and distinctive local landmarks, available free with purchase exclusively in-store. These collectible pins, such as the Sacramento pin showcasing the city's iconic Tower Bridge, serve as symbols of community pride and vary by location.
On September 1, MWG introduced the 3 Buck Buzz Bag, an in-store exclusive product that delivers a playful shopping twist by keeping its contents a surprise until purchase. The mystery cannabis products inside range in value between $10 and $50, with availability limited to one per guest per day while supplies last. These offerings reflect MWG's data-driven, growth-focused marketing approach that is driving increased customer loyalty.
The company is also expanding distribution of its in-house print publication, smish, which will now be stocked at more than 300 dispensaries across California after previously being available only in MWG stores. The summer edition features David Polley, founder of Preferred Gardens, on the cover and includes an in-depth interview with Anna Willey, founder of CAM, paying tribute to growers and cultivators who define California's reputation for high-quality cannabis.
MWG's recently launched Perfect Union website supports these retail efforts with enhanced mobile usability, location-specific promotions, and convenient ordering for pickup and delivery. The digital platform works in conjunction with the physical store improvements to provide a comprehensive shopping experience. Readers can access the smish publication online at thesmishspot.com for additional cannabis culture and content.
The retail transformation and marketing initiatives represent MWG's commitment to building deeper connections with cannabis consumers across California through improved retail experiences and expanded editorial reach. The company's approach combines customer-centric localized promotions with refreshed store designs to strengthen brand loyalty while attracting new customers throughout its California footprint.
