Naoo AG has completed a capital increase within its existing capital band, converting shareholder loans granted by principal shareholder Dr. Thomas Wolfensberger totaling approximately CHF 5.2 million into equity. This transaction represents a significant balance sheet reclassification that strengthens the company's equity base without changing its economic substance or strategic direction.
The capital increase involved issuing 1,093,020 new registered shares with a nominal value of CHF 1.00 each. Of these, 1,078,020 shares were paid up through set-off against existing shareholder loans from Dr. Thomas Wolfensberger, while 15,000 shares were issued against a cash contribution from another investor. Following this transaction, the share capital of naoo AG now amounts to CHF 5,561,277, divided into the same number of fully paid-in registered shares.
The converted shareholder loans consisted of two components: cash loans previously granted by Dr. Thomas Wolfensberger to the company, and advance contributions in the form of share provisions made for the account of naoo AG. These share provisions were necessary to pre-finance contractually owed purchase price components related to the acquisition of Kingfluencers AG, as the company did not have sufficient treasury shares available at the relevant time to meet these obligations. The principal shareholder advanced funds on behalf of the company to fulfill these contractual commitments.
This transaction is important because it improves the company's equity ratio without requiring new external financing or resulting in any new inflow of funds. For investors and stakeholders, this balance sheet strengthening demonstrates the principal shareholder's continued commitment to the company's long-term success. Dr. Thomas Wolfensberger maintains a long-term investment strategy and continues to actively support naoo AG in executing its growth and integration strategy.
The impact of this financial restructuring extends beyond the immediate balance sheet improvement. As naoo AG builds what it describes as "the future of creator-driven social media, powered by artificial intelligence and a scalable platform designed for meaningful engagement," a stronger equity base provides greater financial stability for executing its strategic vision. The company's platform delivers personalized content, gamification, and an innovative points-and-rewards system that enables users to benefit directly from their engagement.
With Kingfluencers now part of the group - described as the largest influencer agency in Switzerland and one of the largest in the DACH region - naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling. The company is moving toward an integrated ecosystem that includes proprietary creator-driven media formats such as vertical shorts and content hubs designed to broaden reach, deepen engagement, and support a diversified, IP-driven business model. Additional information about the company is available through its official listing on the Dusseldorf Stock Exchange under ticker NAO with ISIN CH1323306329.
This financial restructuring occurs as naoo AG, headquartered in Zug, Switzerland with 41 employees, continues to develop its next-generation social media, local advertising, and loyalty ecosystem that connects people based on their interests and preferences. Business customers can create individualized offers tailored to user needs and incentivize visits to physical locations through naoo points, which can be redeemed for various rewards. The original release detailing this transaction can be viewed on www.newmediawire.com.
