naoo AG, operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group. The integration, which began with the acquisition in March 2025, concludes at the end of October with the move to a shared office in Zurich. Since the acquisition, the two companies have gradually integrated their organizational structures and operations, establishing shared functions in Finance, Commercial and People. Most recently, joint growth initiatives have been launched, combining the naoo platform with Kingfluencers' creator network, client relationships and commercial capabilities. At the end of October, the operational teams of naoo and Kingfluencers will move into shared offices at Molkenstrasse 15, directly next to Zurich's historic Helvetiaplatz, close to the Volkshaus and Europaallee. This physical consolidation marks the visible completion of the integration process. naoo AG's registered headquarters will remain in Zug.
With the integration now complete, Gregor Doser has decided to hand over his operational responsibilities to the existing leadership team and step down from the management teams of both naoo AG and Kingfluencers AG. Gregor Doser and naoo are currently discussing a potential future strategic advisory role. Doser joined the Group in May 2025, shortly after the acquisition of Kingfluencers, and has since served as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of the Executive Management of naoo AG. In this role, he played a key part in the commercial development of Kingfluencers and, in particular, in integrating the company into the naoo Group. "Gregor has guided the integration process with great care and strategic clarity, making a significant contribution to bringing Kingfluencers and naoo together. We sincerely thank him for his tremendous commitment and the smooth handover to the operational team, and wish him all the best in the next chapter of his career," says Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG. Gregor Doser adds: "With the teams and business areas now successfully integrated, I believe this is the right time to hand over operational leadership to the well-established management team. I am proud of what we have achieved together and look forward to following the Group's continued development."
Gabriel Höhener will also step down from the Executive Management of naoo AG. As part of the organization's ongoing development, product responsibilities have been consolidated under Dr. David Liu. Gabriel Höhener has been with naoo since 2022 and most recently served as Chief Product & Technology Officer and a member of Executive Management. In this role, he was responsible for technical product development and made a substantial contribution to building and advancing the naoo platform. During a formative phase of the company's development, he established important foundations for today's product and played a key role in shaping its evolution. naoo thanks Gabriel Höhener for his outstanding personal commitment, his important contribution to building the platform and the many years of collaboration.
With the integration complete, the naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the existing social media, community and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers' extensive creator network, client relationships and marketing expertise provide valuable synergies to expand the platform's reach, unlock new monetization opportunities and drive growth across both companies. The completion of the integration and the leadership changes signal a new phase for naoo as it seeks to scale its combined platform and creator network. The original release is available via www.newmediawire.com.
