MHarketplace, a new online platform for everything related to mobile and manufactured homes, launched today with a nationwide directory of manufactured home communities and a growing network of service professionals. The platform aims to simplify the process of buying, selling, renting, and servicing manufactured homes, which are a key source of affordable housing in the United States.
The manufactured housing industry ships roughly 100,000 new homes a year, with an average price of about $115,600, less than one-third of a comparable site-built house. Communities are nearly full, with national occupancy near 95 percent, and experts consider manufactured housing a critical tool for closing the affordability gap. However, despite its importance, the industry remains difficult for buyers to navigate, with questions about titles, financing, transportation, insurance, and communities answered by dozens of disconnected businesses. Buyers often struggle to find these services because no single place connects them.
Jacob Campbell, founder of MHarketplace, said, "The problem was never a lack of good people. I've sat in homeowners' living rooms and worked alongside manufacturers, retailers, lenders, transporters, and community owners. The expertise exists everywhere in this industry. What's been missing is the connection - homeowners simply don't know these businesses exist. MHarketplace makes the ecosystem visible."
The platform offers a community directory with searchable profiles of mobile home parks and manufactured housing communities across the country, organized by state and city. It also features a trusted services network, allowing users to find transporters, installers, contractors, title professionals, insurers, and lenders locally. Additionally, it provides buyer and homeowner education with plain-language guidance on titling, financing, transport, insurance, and community living. Listings and connections for buying, selling, and renting manufactured homes are also available.
MHarketplace positions itself as complementary to existing listings marketplaces, focusing on the entire transaction ecosystem rather than just the sale. "Visibility isn't marketing - it's opportunity," Campbell said. "Great businesses deserve to be found, and homeowners deserve to find them. Manufactured homes have improved dramatically; public perception hasn't kept pace. Every confident, well-informed homeowner helps close that gap, and that strengthens the entire industry."
The platform is live now at mharketplace.com, launching state by state with national coverage of community directories. Manufactured housing businesses can claim and enhance their listings at launch, while homeowners and buyers can browse communities, services, and educational resources for free.
The launch of MHarketplace comes at a time when affordable housing is a pressing issue across the country. With the average price of a new manufactured home being a fraction of a site-built home, manufactured housing offers a viable path to homeownership for many families. Yet, the lack of a centralized resource has been a barrier. By connecting homeowners with the services they need, MHarketplace aims to streamline the process and support the industry's growth.
For the industry, this platform could mean increased visibility for thousands of businesses, many of which are family-owned and decades old but largely invisible online. For homeowners, it means a simpler, more informed path to affordable homeownership. The success of MHarketplace could have a significant impact on the manufactured housing sector, potentially encouraging more people to consider this option and supporting the overall goal of closing the affordability gap.
