Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator, has announced the launch of its new Revenue Architecture Assessment, a four-week program designed to provide founder-led B2B companies with a clear, evidence-based understanding of their growth strengths and weaknesses. The program delivers a boardroom-quality presentation and a 90-day implementation plan for under $15,000, a fraction of the cost and time required by traditional consulting firms, which often charge between $25,000 and $75,000 and take more than 12 weeks.
The Revenue Architecture Assessment follows a structured weekly schedule. In the first week, the program conducts interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. The second week is dedicated to synthesizing and analyzing the gathered data. The third week involves compiling a comprehensive report that includes an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations. The fourth week culminates in a live two-hour presentation of findings to the CEO and senior leadership team.
Founder Rich Smith, who brings more than 30 years of C-suite marketing leadership, emphasized the program's value. “I’ve spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken,” Smith said. “They don’t have a growth problem. They need answers first, not a consultant or an agency.”
Smith’s track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
The program is designed for founder-led B2B companies seeking a faster, more affordable alternative to traditional strategy consultations. Unlike typical engagements that end with a presentation and no follow-up, the Revenue Architecture Assessment provides a repeatable process with actionable recommendations. For more information, visit richmsmith.com.
