Newsworthy.ai has been named the official press release newswire for the Public Relations Society of America Colorado Chapter, marking a significant advancement in how public relations professionals distribute and amplify their content. This collaboration will provide PRSA Colorado members with access to innovative AI-powered tools designed to enhance engagement and visibility for their communications initiatives.
PRSA Colorado president Samantha Coulter stated that the partnership aligns with the chapter's mission to equip members with resources that elevate public relations practice. The collaboration will help amplify the chapter's major programs including the Gold Pick Awards, which have honored the region's best public relations work since 1966, special awards programs recognizing outstanding professionals, and signature events such as the annual Chapter Summit and professional development activities.
Mark Willaman, co-founder of Newsworthy.ai, emphasized that the platform focuses on transforming press release impact beyond simple reach metrics by delivering deeper engagement through multi-format distribution and AI-powered amplification. The service publishes releases to hundreds of websites in its distribution network, including indexing by Google News, and offers unique advocacy tools that turn employees into advocates with automated, trackable outreach.
A key differentiator for Newsworthy.ai is its integration with https://NewsRamp.com, which uses artificial intelligence to transform press releases into multiple unique content formats including articles, blog posts, TLDRs, FAQs, Zero-click content, newsletters, and podcasts. This technology routes content to appropriate platforms and audiences while also preparing releases for large language model ingestion, increasing visibility in AI-generated search results.
This partnership represents the growing integration of artificial intelligence technology within the public relations industry, providing professionals with advanced tools to enhance content distribution and audience engagement. The collaboration between a respected professional organization and an AI-powered newswire service demonstrates how technology is transforming traditional public relations practices and creating new opportunities for communication professionals to reach their target audiences more effectively.
