Newsworthy.ai, an AI-driven press release newswire, released a year-end recap highlighting a landmark 2025 marked by rapid innovation, accelerated growth, and industry-first advancements in AI-powered news distribution. The company's progress underscores a significant shift in the role of press releases, which now function as high-performing marketing assets that keep brands current in the news cycle and improve discoverability across platforms.
As the media and discovery landscape fragments across search engines, AI systems, social platforms, aggregators, and zero-click environments, Newsworthy.ai has positioned itself as the most advanced and AI-forward press release newswire. The platform applies AI across the full news lifecycle—from content transformation and optimization to distribution, measurement, and long-term discoverability. Unlike traditional wires that syndicate identical copy, Newsworthy.ai uses AI to transform each press release into multiple unique, context-aware formats, improving visibility across search, AI-powered answers, topical news sites, and emerging content surfaces.
Releases distributed through Newsworthy.ai are structured to support E-E-A-T alignment and modern AI ingestion, increasing the likelihood that brand announcements are retrieved, referenced, and cited by AI-driven search and answer engines. As these systems increasingly rely on retrieving trusted, recent, and well-structured sources, consistent press releases have become one of the most reliable ways for brands to remain visible and credible in AI-generated summaries and responses.
In 2025, Newsworthy.ai significantly expanded its distribution footprint, tripling its total distribution endpoints. The expansion includes geographic-focused outlets and topical news networks spanning various industries. This targeted approach enables brands to reach more relevant audiences with greater contextual alignment. As part of this expansion, Newsworthy.ai launched its proprietary In-Focus Network, a growing collection of topic-specific and vertical news websites featuring curated news and expert commentary. More information about the network is available at https://www.newsworthy.ai.
The company also introduced multiple major platform upgrades, including branded newsrooms, enhanced reporting with effective cost-per-click metrics, a redesigned dashboard, premium distribution options, and the launch of https://www.newscrafters.com, which bridges paid press releases with earned media through AI-assisted, human-curated content. Press releases distributed through Newsworthy.ai consistently deliver strong eCPC performance, often outperforming paid search and social advertising while building long-term credibility and organic visibility.
Newsworthy.ai launched the industry's first proprietary advertising network built specifically for press releases, enabling brands to further amplify visibility and engagement beyond traditional distribution models. These innovations supported strong platform growth throughout 2025, including an expanded customer base, increased release volume, and multilingual press release distribution to support global reach.
David McInnis, founder of Newsworthy.ai and founder of PRWeb, stated that AI has fundamentally changed how news is discovered and consumed by people, search engines, and AI systems. He emphasized that Newsworthy.ai is transforming the industry by solving problems like duplicate content, discoverability, and relevance that legacy models were never built to address. Mark M. Willaman, Co-founder of Newsworthy.ai, described 2025 as a defining year as the company leads the shift from traditional press release distribution to true news marketing by applying AI across content creation, optimization, distribution, and measurement.
As Newsworthy.ai heads into 2026, the company plans to continue expanding its AI capabilities, proprietary networks, and measurement tools. Rather than promising instant inclusion in AI systems, Newsworthy.ai focuses on building durable, retrievable signals—helping brands earn visibility by aligning with how modern discovery platforms actually work. This approach represents a new model for how news functions in an AI-driven world, where press releases serve as foundational content assets that create a compounding discoverability effect over time.
