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NFON Launches Strategic Partner Program to Accelerate AI Business Communications Growth

By FisherVista

TL;DR

NFON's NEXUS partner program and modular license model give partners a competitive edge by simplifying sales and enabling scalable AI solutions for new market segments.

NFON's strategy combines a modular license model with structured partner enablement through NEXUS CONNECT 2026, systematically scaling AI-based business communications across Europe.

NFON's AI integration improves business communications, making companies more efficient and enhancing customer interactions for better service and growth opportunities across Europe.

NFON's hackathon engaged 60 partners in hands-on AI configuration, demonstrating practical co-creation beyond traditional training for real-world communication solutions.

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NFON Launches Strategic Partner Program to Accelerate AI Business Communications Growth

NFON AG, a leading European provider of integrated business communications with a focus on AI-based applications, has reached a significant milestone in implementing its NFON Next 2027 strategy program. The company has launched a modular license model and its NEXUS partner program, which together form core elements of its strategic transformation from traditional cloud telephony to AI-based business communications.

The NEXUS CONNECT 2026 event serves as the operational framework for implementing these innovations with over 250 participating partners. According to CEO Andreas Wesselmann, this event marks an innovation-driven transformation that strengthens existing customer and partner relationships while opening access to new market segments and strategic partners. The Partner Day demonstrates what NFON has built technologically, strategically, and organizationally while initiating the next joint growth phase.

With NFON Next 2027, the company aims to establish itself as Europe's leading provider of AI-based business communications. The transformation combines technological and organizational development with commercial scaling, building on foundations including an expanded AI portfolio featuring Nia, AI Essentials, and Nia FrontDesk, along with the integration of botario and targeted partnership expansion.

The modular license model reduces portfolio complexity by offering packaged licenses for business telephony that reflect different user roles and usage scenarios. These licenses integrate both core telephony functions and AI-based services such as AI Essentials. The NEXUS program combines partner roles and commission models into a single partner program supplemented with structured support offerings for sales, implementation, and scaling. Alexander Wettjen, Executive Vice President Sales and Marketing, notes that these new commercial structures give partners maximum transparency and flexibility while precisely reflecting customer needs, with AI positioned as a natural part of the offering rather than an add-on.

AI is firmly embedded in NFON's product and technology roadmap, forming an integral part of existing portfolio areas and driving continuous development. The service portfolio is structured along three clearly defined areas: Business Telephony, Intelligent Assistant, and Customer Engagement. Business telephony provides the stable technological and commercial foundation, with continuous expansion ensuring growing integration requirements and AI applications build on a reliable platform. The Intelligent Assistant portfolio drives scaling of AI-based automation through standardized AI agents and integration with voice and chat channels. The Customer Engagement area addresses requirements across the entire customer interaction spectrum, with AI functions supporting more efficient processes, improved reachability, and cross-channel integration throughout the customer life cycle.

Partner enablement represents a key success factor for NFON's strategic implementation. NEXUS CONNECT 2026 provides the operational framework for this enablement, including integration and scaling across portfolio areas. A preceding hackathon demonstrated this approach practically, with over 60 partners working alongside NFON experts on real-world use cases ranging from configuring AI-based functions to contact center scenarios. This enablement focuses on co-creation with direct implementation rather than traditional training approaches.

The company's renewed certification as a Top Employer 2026 underscores its commitment to combining high-performance, scalable structures with strong corporate culture and employee retention. This organizational foundation supports NFON's ability to deliver transformation, growth, and innovation long-term. According to Wesselmann, artificial intelligence is fundamentally changing business processes and models, and NFON is consistently integrating AI into its platform, products, and business logic. Success depends not on technology alone but on joint market penetration with partners, making 2026 a year characterized by the interplay of scaling, monetization, and partner enablement. More information about the company is available at http://www.nfon.com/.

Curated from NewMediaWire

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FisherVista

FisherVista

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