Nicolet Law Accident & Injury Lawyers has become the Exclusive Personal Injury Partner for House of Harley-Davidson in Milwaukee, strengthening the firm's long-term investment in protecting riders across the Midwest. This partnership comes at a critical time when motorcycle crashes remain a serious concern throughout the region, with riders facing disproportionate risks on the road.
The Midwest Motorcycle Lawyers™ division was established when Nicolet Law recognized the need for comprehensive legal support for riders facing distinct risks on the road, complicated insurance and liability issues after a crash, and unfair bias that threatens their financial future. Led by Partner and avid motorcyclist Drew Epperly, known as The Midwest's Motorcycle Lawyer™, this division provides assistance with crash investigations, insurance disputes, and serious injury claims involving motorcyclists across Wisconsin, Minnesota, North Dakota, and Iowa.
Statistical evidence underscores the urgency of this specialized legal support. In Iowa, motorcycles account for a small percentage of registered vehicles and vehicle miles traveled but represent a disproportionate share of traffic fatalities, including 2023, in which motorcycle deaths made up 16% of statewide traffic fatalities. Across Wisconsin, with over 1900 crashes happening annually between 2020 and 2024, motorcycle riders need to be especially vigilant when someone else's negligence causes harm. In Minnesota, official crash reports and annual motorcycle safety publications emphasize that riders remain overrepresented in serious and fatal crashes, which has driven support for a statewide motorcycle safety program. Vision Zero efforts in North Dakota likewise highlight the importance of targeted strategies to reduce motorcycle injuries and fatalities, underscoring how vulnerable riders can be when other drivers fail to share the road safely.
Midwest Motorcycle Lawyers™ reflects Nicolet Law's belief that effective legal representation for riders must be grounded in a real understanding of motorcycle culture. As a rider who has personally recovered from a crash, Partner Drew Epperly brings first-hand insight into the physical, emotional, and financial pressures motorcyclists face after a serious accident. His experience shapes how the Midwest Motorcycle Lawyers™ evaluate cases, collaborate with experts, and communicate with clients whose lives have been upended by a crash.
The partnership extends beyond legal services into community engagement. Recently, Nicolet Law attended and sponsored House of Harley's Chili Cookoff in Greenfield, an event organized in partnership with Milwaukee Firefighter Charities and Local 215. Teams from multiple fire departments and firefighter organizations competed to raise funds for specialized training, equipment, and support services for firefighters and their families throughout southeast Wisconsin. The event draws departments and supporters from communities including Caledonia, Racine, West Allis, Greenfield, Hales Corners, and others, along with groups like the Junior Fire Institute, the Milwaukee Fire Bell Club, and the Axemen Motorcycle Club.
Epperly explained the partnership's broader significance: "Riders deserve a legal team that not only understands the law, but truly understands what it means to live this lifestyle. For Midwest Motorcycle Lawyers™, partnering with House of Harley-Davidson is about showing up where riders already gather, standing with the first responders who protect these communities, and making sure that when a serious crash happens, there is a team ready to fight for injured motorcyclists and their families." The team attends dealership events, rallies, and community gatherings to provide clear, plain-language information about insurance coverage, common crash scenarios, and the steps that can protect a rider's rights after a collision.
This exclusive partnership represents a strategic response to documented safety challenges across four Midwestern states, creating a dedicated legal resource for riders who face complex insurance systems and liability disputes following accidents. By combining legal expertise with genuine understanding of motorcycle culture and community engagement, the collaboration aims to address both immediate legal needs and broader safety awareness in regions where motorcycle fatalities remain disproportionately high compared to other vehicle types.
