Nix Innovation has officially launched after a year of development work focused on building future shopping experiences. Founded by entrepreneur Amir Salehi, the global venture studio operates exclusively in the retail and eCommerce space, building and scaling companies that use artificial intelligence and deep technology to solve fundamental problems faced by modern retailers.
At Nix Innovation, we wanted to move past surface fixes and reach the root of why retail systems often fail, said Amir Salehi, Founder and CEO. I have seen eCommerce brands struggle with challenges such as high shopping cart abandonment and increasing return rates. Many try to solve them by sending more emails or text alerts instead of improving the experience itself. The real solution begins with understanding how people behave, designing better journeys, and connecting technology with human feeling.
The studio addresses these challenges through its first two ventures, DialoBuy and Xanavo, both built with a strong focus on customer experience. For the company, experience encompasses more than page layout or checkout steps it represents the entire sense of shopping, including how it feels, how easy it is, and how connected customers become to brands.
The name Nix represents rejecting old methods and starting from zero, reflecting the studio's belief that solving modern challenges requires rethinking problems from the beginning rather than fixing existing systems. The company operates with a founder-friendly approach, working with unconventional thinkers who challenge accepted norms and move quickly.
All ventures within Nix Innovation share a common technology foundation known as the shared tech core, enabling faster growth and mutual learning across companies. The studio follows what it calls the Lego strategy, where each venture functions as an interconnected piece within the ecosystem, creating strength and shared growth with every new development.
Xanavo helps online stores deliver mobile experiences that feel as smooth as native apps but run directly through browsers at https://www.xanavo.com. The platform uses artificial intelligence to personalize every step and improve product discovery, helping brands connect with shoppers while reducing friction throughout the buying journey.
DialoBuy provides online stores with virtual salespeople, bringing the warmth of in-store service to digital shopping at https://www.dialobuy.com. Customers can ask questions, explore products, complete checkouts, and make confident decisions through simple conversation, with several retailers already using the platform to create more personal shopping experiences.
The venture studio focuses on four core challenges limiting retail and eCommerce growth: user experience friction caused by disconnected touchpoints, return rate challenges stemming from poor discovery and unclear expectations, logistics complexity involving supply chain inefficiencies and fulfillment delays, and performance gaps resulting from outdated systems and manual processes.
As one of the few European venture studios with exclusive retail and eCommerce focus, Nix Innovation brings specialized expertise to an industry grappling with digital transformation pressures. The company's approach of combining artificial intelligence with human-centered design represents a significant shift from traditional retail technology solutions that often address symptoms rather than root causes.
