NoviSign Digital Signage demonstrated the practical application of cloud-based digital signage software by delivering a live digital scoreboard for an on-site cornhole tournament at the Total Tech Summit. The implementation showcased how real-time displays can operate without technical friction in live event environments where delays are unacceptable.
The system used Google Sheets automation and dynamic NoviSign templates to create a turnkey scoreboard solution. Event staff updated scores directly in a Google Sheet, which automatically reflected on the digital displays without requiring access to a content management system or specialized training. This approach eliminated troubleshooting needs and allowed organizers to focus on event execution rather than technology management.
Gil Matzliah, CEO of NoviSign, emphasized the significance of this approach. "This project shows what digital signage should be. Powerful behind the scenes, but effortless for the people using it," Matzliah said. "By integrating with familiar tools like Google Sheets, we make real-time signage accessible even in high-pressure, live environments."
The demonstration has broader implications for event management and real-time information display across multiple industries. The same methodology can be applied to various scenarios including live events, internal dashboards, scheduling displays, and other real-time signage applications. This represents a shift toward more accessible technology solutions that prioritize user experience over technical complexity.
Readers interested in the technical implementation details can find a comprehensive breakdown on the NoviSign blog. The successful deployment at the summit illustrates how cloud-based digital signage solutions can provide reliable, professional displays while minimizing the technical burden on event staff, potentially changing how organizations approach live information display in dynamic environments.
