Novkim, the high-end fashion label by Korean designer Minbeom Kim, has unveiled the 'Camellia Hat', a piece that transcends the boundaries of fashion to embody a message of peace and remembrance for the victims of the Jeju 4.3 Incident. This launch marks a significant moment in the fashion industry, where design meets deep cultural and historical narratives.
The Camellia Hat draws inspiration from the camellia flower, a symbol of resilience and hope in Jeju, reflecting Kim's commitment to infusing his designs with meaningful stories. Having studied at the prestigious Istituto Marangoni in Milan, Kim brings a unique blend of Italian craftsmanship and Korean cultural heritage to his creations. 'This hat is not just an accessory; it's a messenger of peace, democracy, and remembrance,' Kim stated, highlighting the emotional depth behind the design.
Since its founding in 2016, Novkim has been recognized for its unconventional approach to fashion, appealing to those who seek artistic expression over fleeting trends. The Camellia Hat represents a pivotal shift towards making meaningful design accessible, merging emotional storytelling with the practicality of everyday wear. It showcases Kim's signature design language, influenced by his education at Istituto Marangoni, while paying homage to Jeju's legacy.
The introduction of the Camellia Hat is a testament to the power of fashion as a medium for cultural expression and social commentary. It invites wearers and observers alike to reflect on themes of history, resilience, and the universal desire for peace. This piece not only enriches Novkim's portfolio but also sets a precedent for how fashion can engage with and contribute to broader societal conversations.


