Nowspeed, an AI-enabled digital marketing agency, has launched its Business Authority Service, a new offering designed to help organizations strengthen the credibility signals that influence search visibility and AI-generated recommendations. This launch responds directly to how artificial intelligence is reshaping buyer research, from Google's AI-generated overviews to direct recommendations from tools such as ChatGPT, Gemini, and Microsoft Copilot. Companies must now ensure their expertise is consistent, visible, and easy to validate across digital channels to remain competitive.
The service addresses this fundamental shift by improving the signals that both people and algorithms rely on, including business listings, review sentiment, authoritative mentions, and structured data. David Reske, CEO of Nowspeed, explained that while SEO and PR still matter, they are no longer sufficient on their own. "Authority is now shaped by how consistently a brand is represented across the data sources that AI systems depend on for trusted entity information, product and service community sentiment, and thought leadership mentions in authoritative publications," Reske said. "This service gives companies a clear, measurable roadmap for building that trust."
The importance of this development lies in the changing landscape of business discovery. As AI systems aggregate and present information, a company's visibility depends less on traditional keyword rankings and more on its overall digital authority footprint. The Nowspeed Business Authority Service begins with a Business Authority Audit that benchmarks a company's authority signals across key online ecosystems and identifies gaps that can limit visibility and credibility. Following the audit, Nowspeed delivers an action plan of prioritized improvements that can be implemented quickly and measured over time.
Common actions in the service include optimizing business profiles and major directories for accuracy and consistency, improving review generation and response practices, enhancing website structured data and schema to improve large language model readability, and securing relevant mentions on authoritative sites. Progress is tracked through a monthly Authority Scorecard, providing tangible metrics for improvement. The service is offered as a standalone engagement for companies with existing SEO or PR programs or as part of Nowspeed's broader pipeline growth offerings, which include SEO, Generative Engine Optimization (GEO), and Content at Scale.
Early client engagements have demonstrated the value of this structured approach. Robert Dean, Co-Founder of ILUM Solar, noted that Nowspeed stands out for their ability to translate strategy into execution. "They invested the time to understand our goals and customer journey, then implemented campaigns and systems that directly supported our growth," Dean said. "The team is responsive, organized, and delivers measurable results." For businesses looking to adapt, more information is available at https://nowspeed.com/business-authority or a consultation can be scheduled at https://nowspeed.com/contact.
The broader implication for the B2B marketing industry is significant. As AI becomes a primary research tool for buyers, companies that fail to systematically manage their authority signals risk becoming invisible in AI-generated summaries and recommendations. This service represents a proactive adaptation to a new reality where algorithmic trust determines business opportunity. For individual organizations, the impact is direct: improved visibility in AI-driven research environments can lead to increased qualified leads and market relevance. The world of B2B marketing is evolving from a focus on search engine optimization to a more holistic requirement for authority optimization across all digital touchpoints that feed AI systems.
