Nutritional Products International Achieves Seven-Figure Retail Success Through Strategic Distribution Model

Mitch Gould, founder and CEO of Nutritional Products International, has demonstrated significant success in securing seven-figure retail partnerships with major U.S. retailers including Costco, the nation's third-largest retailer. This achievement highlights the effectiveness of specialized distribution strategies in the competitive retail landscape.

Gould's success with Costco stems from understanding the retailer's unique business model focused on delivering value packs of well-known brands at competitive prices. Costco's extraordinary growth includes over 900 warehouses globally, with more than 600 locations in the United States, and a workforce exceeding 300,000 employees. The company reported 2024 net sales topping $250 billion, demonstrating the scale of these retail partnerships.

"Costco is a unique retail powerhouse built on loyalty and value," said Gould. "The company's model of offering trusted brands in bulk packs resonates with American households, and it's been an honor to work directly with their team to bring products into that environment."

Throughout his three-decade career in retail and consumer goods, Gould has built strong relationships with the nation's top retailers including Walmart, Home Depot, Lowe's, Walgreens, CVS, and Rite Aid. While initial deals often came through in-person meetings, today much of the retailer engagement happens through major industry events and curated buyer showcases.

The foundation of NPI's success is Gould's "Evolution of Distribution" platform, a turnkey system designed to help brands navigate every aspect of U.S. market entry. This comprehensive approach covers regulatory compliance, logistics, marketing, public relations, and sales execution. Together with its sister company InHealth Media, NPI provides complete infrastructure that makes product launches seamless, cost-effective, and efficient.

"Our mission is to remove the guesswork for international and domestic brands looking to succeed in the world's most competitive retail market," Gould added. "By managing all facets of the process, we allow our clients to focus on what they do best—creating great products."

The significance of these retail partnerships extends beyond individual company success, representing a model for how specialized distribution expertise can bridge the gap between product manufacturers and major retail channels. For consumers, this means increased access to diverse products through trusted retail partners, while for the industry, it demonstrates the continued importance of strategic distribution relationships in an increasingly complex retail environment.

This approach to retail distribution matters because it addresses fundamental challenges facing product manufacturers seeking U.S. market entry. The complexity of regulatory requirements, logistics management, and retail relationship building often presents significant barriers to market success. Gould's track record with major retailers shows that specialized distribution expertise can effectively navigate these challenges, creating opportunities for both established and emerging brands to reach American consumers through the nation's largest retail channels.