NW Legacy Law, a Vancouver-based estate planning firm, has joined as a featured sponsor for the annual Holidays on Franklin Halloween celebration, supporting what has become the largest trick-or-treat event in Vancouver. The community event, founded by sisters Grace and Lucy Sherman, features extensive Halloween displays, pumpkin sales, and animatronic attractions throughout October, culminating in Halloween night trick-or-treating that drew more than 12,000 participants last year.
The sponsorship demonstrates how local businesses are investing in community traditions that bring economic and social benefits to the area. Grace Sherman noted the event's growing prominence, stating that Halloween on Franklin has gained international recognition with media coverage extending beyond the United States to countries including Spain and Ecuador. This global attention highlights how local community events can put cities on the international tourism map.
The Halloween display operates nightly from 6 pm to 9 pm throughout October, with enhanced programming on Thursdays, Fridays, and Saturdays featuring special effects, music, and surprise guests. Popcorn and pumpkins are available for purchase during sale nights, while the church across the street sells food and beverages to raise funds for the Boy Scouts of America. The event welcomes pets on leashes and children of all ages for trick-or-treating on Halloween from 5 pm to 9 pm.
Other sponsors supporting the event include the Today Foundation, Pacific Northwest Fundraising, and North Pole Adventureland. These partnerships between local businesses and community events create sustainable funding models that allow traditions to grow and improve each year. The Sherman sisters aim to exceed last year's record attendance, indicating the event's continued expansion and popularity.
NW Legacy Law's involvement reflects a growing trend of professional service firms engaging in community sponsorship as part of corporate social responsibility initiatives. The firm, founded by Thomas Hackett and located near Franklin on Vancouver's historic Officers Row, specializes in estate planning and probate law. Such sponsorships help maintain community traditions while providing businesses with local visibility and goodwill.
The event's success demonstrates how community-driven initiatives can achieve significant scale and recognition when supported by local businesses. With international media coverage and record-breaking attendance, Holidays on Franklin serves as a model for how public-private partnerships can preserve and enhance local traditions while generating positive economic impact for the community.
