ONAR Holding Corp. (OTCQB: ONAR) is positioning itself at the forefront of what its CEO describes as a fundamental transformation in digital marketing, driven by the seismic shift from traditional Google search toward AI-enhanced conversational platforms. In a recent Forbes interview featured by TechMediaBreaks, CEO Claude Zdanow detailed how the company is leveraging AI-powered technologies to help mid-market brands adapt to this new era of search.
The core transformation, according to Zdanow, represents a complete paradigm shift in marketing philosophy. We're shifting from gaming Google's algorithm to engaging in real-time AI searches that respond directly to what we ask, Zdanow explained. That's the fundamental transformation unfolding right now. This evolution moves beyond technical optimization to focus on creating genuinely useful content that AI systems can interpret, trust, and serve as the best answer to user queries.
The company's approach, termed language model optimization, emphasizes creating content that's actually relevant and useful so that AI, not just a search engine, can interpret it, trust it, and serve it up as the best answer. This methodology represents a departure from traditional SEO tactics that focused on manipulating algorithms. It's no longer about finessing the system, Zdanow stated. It's about genuinely solving a user's problem.
This strategic pivot has significant implications for businesses navigating the rapidly evolving digital landscape. The shift isn't just about changing tactics, it's about changing intent, Zdanow emphasized. We must stop thinking in terms of algorithms and start thinking in terms of audiences. Moving forward, the question won't be 'How do I get ranked?' but rather: 'How do I help someone?'
ONAR operates through multiple specialized agencies serving diverse market segments. The company's performance marketing agency, Storia, focuses on brand growth and data-driven excellence, while its healthcare marketing division partners with medical professionals to enhance patient experiences. The company maintains an active newsroom for investor updates and maintains a global presence with nearly 50 employees across five continents.
The transformation toward AI-driven search optimization represents more than just technological advancement—it signals a fundamental rethinking of how businesses connect with consumers in the digital age. As conversational AI becomes increasingly integrated into search experiences, companies that prioritize genuine user assistance over algorithmic manipulation may gain significant competitive advantages in visibility and customer engagement.
