ONAR Holding Corp. (OTCQB: ONAR), a prominent player in the marketing-technology sector, has entered into a definitive agreement to acquire Retina.ai, a leader in AI marketing intelligence. This acquisition is poised to merge Retina.ai's advanced capabilities with ONAR's Cortex predictive analytics engine, thereby amplifying ONAR's proficiency in forecasting critical metrics such as customer lifetime value (CLV), churn rates, and campaign return on investment (ROI) prior to ad expenditure.
Retina.ai, utilized by renowned brands including Unilever and Dollar Shave Club, is expected to fortify ONAR's Software as a Service (SaaS) offerings. This strategic move not only unlocks potential for cross-selling but also integrates real-time data insights more seamlessly across ONAR's portfolio. The financial specifics of the acquisition remain undisclosed, leaving industry analysts and stakeholders keenly awaiting further details.
This acquisition underscores the growing importance of AI and predictive analytics in the marketing technology landscape. By leveraging Retina.ai's technology, ONAR is positioning itself at the forefront of innovation, offering more precise and efficient marketing solutions to its clients. The implications of this deal extend beyond ONAR and Retina.ai, signaling a broader industry trend towards consolidation and the integration of AI-driven tools to enhance marketing strategies and outcomes.
For more information on the acquisition, visit https://ibn.fm/3I14d.
