Perfect Moment, a luxury ski apparel company, has announced a strategic three-year partnership with BWT Alpine Formula One Team to create a unique performance-driven fashion collection that merges the high-speed world of motorsport with alpine sporting excellence.
The collaboration leverages the shared French Alpine heritage of both brands, bringing together their mutual passion for technical innovation, performance, and bold design. Set to launch during the 2025 Formula 1 season, the collection will feature technical outerwear, lifestyle pieces, and accessories that incorporate the team's distinctive racing colors and design aesthetic.
This partnership arrives at a pivotal moment for Formula 1, which has experienced unprecedented growth in global viewership. The United States market has seen a 10.5% increase in fanbase between 2023 and 2024, with total global fans approaching 1 billion. The sport's popularity has been driven by media exposure, including the Netflix series 'Drive to Survive' and expanded television coverage.
Perfect Moment's collection will include ski jackets, ski suits, performance pants, base layers, knitwear, hoodies, and T-shirts. The brand aims to capture the engineering precision of Formula 1 while maintaining its commitment to high-performance sporting apparel.
The collaboration represents a strategic move for both organizations. For Perfect Moment, the partnership offers global visibility across 24 Formula 1 races in over 20 countries. For BWT Alpine Formula One Team, the collection provides an opportunity to extend its brand appeal beyond traditional motorsport audiences.
Jane Gottschalk, co-founder and creative director of Perfect Moment, emphasized the natural synergy between the two brands, stating that the collection will deliver high-performance apparel that excels both on the slopes and at the racetrack.
Fans can expect to purchase the collection online and at pop-up experiences near selected race events, with a marketing campaign that highlights the technical innovation and performance capabilities of the collaborative line.
