Perkins American Food Co., formerly known as Perkins Restaurant & Bakery®, has relaunched its Brand Conference, drawing together corporate teams, franchisees, and key partners for an expansive event under the theme Elevate. This year's conference, attended by over 300 members, was held at Mystic Lake Center in Minnesota and served as a platform to unveil the company's new vision, aimed at driving the brand to new heights. A significant aspect of the event was the recognition of franchise partners who have excelled in various areas, including sales growth, guest experience, and community service.
Among the awards presented were the Franchisee of the Year and the newly established President's Award. Patrick Doyle of Queen City Family Pancakes received the Franchisee of the Year award for his exceptional operations, brand standards, and leadership. Doyle, who joined Perkins in 1993 and owns three locations in South Dakota and Nebraska, achieved a 10% sales growth from the previous year. His contributions extend beyond his restaurants, including involvement with the Chamber of Commerce and Give Kids the World.
The President's Award was bestowed upon Jim Rahfaldt of CyHawk Hospitality, who has been part of the Perkins family for nearly 40 years. Rahfaldt started his career on the corporate side before becoming a franchisee and now owns 19 restaurants across seven states. His leadership and commitment to the Perkins brand were key factors in his selection for this new award.
Toni Ronayne, President of Perkins American Food Co., emphasized the importance of franchise partners in the brand's evolution. "We are deeply honored to have franchise partners who believe so strongly in our brand. They strive for excellence in their restaurants tirelessly, helping deliver our commitment of incredible value, outstanding quality, and service that goes above and beyond to our guests every day," Ronayne said. She also highlighted the role of both long-standing and new partners in driving the business toward a bright future.
The conference theme, Elevate, reflects the company's ambition to push the brand to new peaks. By recognizing franchise partners for their achievements, Perkins aims to inspire continued excellence and innovation within its network. The event underscored the importance of community involvement, with franchisees being acknowledged for their contributions to local initiatives.
Perkins American Food Co., grounded in its tradition of providing value, quality, and service, continues to evolve while staying true to its roots. The brand, known for its generous portions and American classics, operates nearly 300 company-owned and franchise locations. Owned by Ascent Hospitality Management, Perkins remains committed to delivering great hospitality and innovation, making it a family restaurant of choice across the country.
For more information about Perkins American Food Co., including franchising opportunities, visit https://perkinsfranchising.com/.
