Perkins American Food Co. Unveils Holiday Menu with New Ribs and Cinna-Rolls

Perkins American Food Co., a prominent family-dining brand, is embracing the holiday season with a new limited-time menu designed to elevate festive celebrations. Available through December 31, the menu showcases a range of innovative dishes and reimagined classics, positioning Perkins as a go-to destination for holiday dining.

At the heart of the new offerings are the Smokey BBQ Baby Back Ribs, a high-quality addition to Perkins' repertoire. These tender, fall-off-the-bone ribs come with a choice of the restaurant's signature dry rub or a house-made Maple Bourbon BBQ sauce. Diana Garcia-Lorenzana, Vice President of Marketing for Perkins, expressed confidence in the new lineup, stating, "Our fall-of-the-bone, high-quality ribs pair beautifully with our new premium sides. Together, they create a complete holiday meal that can elevate any celebration and make it truly unforgettable."

Complementing the ribs are new chef-inspired sides, including the Ultimate Mac 'n Cheese, featuring cavatappi pasta in a rich cheese sauce with mozzarella, American cheese, and crispy breadcrumbs. The Loaded Garlic Mashed Potatoes and Kale Apple Walnut Salad round out the savory offerings, providing a diverse range of flavors to suit various palates.

Perkins is also revolutionizing its dessert menu with a new line of Cinna-Rolls. Mindy Armstrong, Vice President of Menu Innovation, highlighted the significance of these new creations, saying, "Our new Cinna-Rolls are more than just desserts; they're show-stopping centerpieces that will elevate every table this holiday season." The lineup includes innovative flavors such as the Campfire Cinna-Roll, Froot Loops® Cinna-Roll, and Oreo® Cinna-Roll, as well as a shareable MEGA Cinna-Roll.

Recognizing the importance of convenience during the busy holiday season, Perkins has introduced Holiday Boxes for takeout and delivery. These boxes, designed for groups of 1-2 or 4-6 people, include ribs, sides, and a Cinna-Roll, offering a complete holiday meal solution for those celebrating at home. This move demonstrates Perkins' adaptability to changing consumer needs and preferences in the current dining landscape.

The introduction of this holiday menu is significant for several reasons. First, it showcases Perkins' commitment to innovation and quality in the competitive family-dining sector. By offering premium items like Baby Back Ribs alongside reimagined classics, Perkins is positioning itself to attract both loyal customers and new diners looking for special holiday experiences.

Moreover, the menu reflects broader trends in the restaurant industry, such as the growing demand for convenience and at-home dining options. The Holiday Boxes cater to this shift, allowing Perkins to extend its reach beyond the traditional dine-in experience and potentially capture a larger share of the holiday dining market.

The collaboration with well-known brands like Oreo® and Froot Loops® for the new Cinna-Rolls also demonstrates Perkins' strategy to appeal to a wide demographic, potentially attracting younger customers while maintaining its appeal to its core family audience.

For the restaurant industry as a whole, Perkins' holiday initiative serves as an example of how established chains can refresh their offerings and adapt to changing consumer preferences without losing their core identity. As restaurants continue to navigate the post-pandemic landscape, such strategies may prove crucial for maintaining relevance and driving growth.

As the holiday season approaches, Perkins American Food Co.'s new menu not only offers customers exciting dining options but also signals the brand's ongoing evolution and commitment to meeting the diverse needs of today's diners. Whether guests choose to dine in or celebrate at home, Perkins aims to be a significant part of their holiday traditions, potentially setting a new standard for seasonal offerings in the family-dining segment.