The appointment of PhillComm Global as agency of record for futurist Matt Maher and his firm M7 Innovations signals a significant development in how emerging technologies will be communicated to businesses and the public. This partnership brings together specialized expertise in public relations and forward-thinking innovation strategy at a time when technologies like artificial intelligence and spatial computing are rapidly transforming industries.
PhillComm Global, described as the world's premier PR firm for emerging industries, will lead strategic communications, thought leadership positioning, and media relations for Maher and M7 Innovations. The agency's role will focus on amplifying their influence across key technological domains including artificial intelligence, spatial computing, the evolving internet, and immersive media. This collaboration matters because it represents a coordinated effort to shape the narrative around technologies that are fundamentally changing how we work, communicate, and interact with digital environments.
Matt Maher brings substantial credibility to this partnership, having guided executive teams at Fortune 100 companies through technological transformation and earning recognition as one of Vogue's Top 100 Innovators of 2024. His thought leadership has been featured in prominent publications including Forbes, Barron's, and Adweek. Maher's international advisory board positions with CHANEL and The Glimpse Group (NASDAQ: VRAR), combined with M7 Innovations' status as the 35th official member of The MIT Media Lab Consortium, underscore the substantive expertise behind this partnership.
M7 Innovations operates through two primary channels: strategic advisement for established global brands navigating technological evolution, and thought leadership through keynotes, workshops, and immersive experiences. The firm's philosophy centers on helping organizations "see around corners" by reflecting current realities while revealing new growth opportunities. This approach becomes increasingly vital as businesses across sectors face pressure to adapt to technological changes while maintaining their core identity and values.
Jon Lindsay Phillips, CEO of PhillComm Global, emphasized the alignment between the two organizations, stating that Maher and M7 Innovations "embody the forward-thinking ethos that defines this new era of technology and communication." Phillips noted that their mission involves "championing voices who are shaping the future, not just observing it," highlighting the proactive nature of this collaboration in an environment where technological change often outpaces public understanding.
For businesses and industry professionals, this partnership represents a resource for navigating complex technological landscapes. Maher articulated the core philosophy driving this collaboration: "I have always believed that innovation is most powerful when it is understood - when it inspires action rather than intimidation." This perspective addresses a critical challenge in technology adoption - the gap between technical capability and practical implementation - that affects organizations from multinational corporations to small businesses adapting to digital transformation.
The implications extend beyond corporate strategy to broader societal understanding of emerging technologies. As artificial intelligence, spatial computing, and immersive media become more integrated into daily life, the narratives shaped by thought leaders and communicators will influence public perception, regulatory approaches, and ethical considerations. This partnership positions PhillComm Global and M7 Innovations to play a significant role in ensuring these technologies are understood in context rather than as abstract concepts, potentially affecting how quickly and effectively new technologies are adopted across industries and communities.
