PickleJar Entertainment Group, Inc. (OTC Pink: PKLE), a live entertainment technology company, announced it is providing marketing technology and fan engagement capabilities for the feature film "Sunflower Child," a romantic comedy starring Gavin Casalegno (Amazon's "The Summer I Turned Pretty") and Jennifer James. The film, which completed principal photography and is now in post-production, was shot in the U.K., including at Twickenham Studios and on location in London. This marks the feature directorial debut of award-winning cinematographer Jamie Touche.
"Sunflower Child" is produced by Joseph Goldman for Double J Productions, in association with Nebel Productions and in collaboration with PickleJar Entertainment Group. The film's cast also includes Daniela Norman, Muhannad Ben Amor, and Maddie Close. MSR Media International is handling worldwide sales and introduced the film to international buyers at the European Film Market in Berlin in February 2026. The company will continue its international distribution push at the upcoming Cannes Film Festival in May 2026.
The engagement represents a strategic expansion of PickleJar's content portfolio, which includes its nationally syndicated radio show "PickleJar Up All Night," original programming, and artist development initiatives. In connection with the film's release, PickleJar plans to activate its integrated platform—including FanVivo, "PickleJar Up All Night," and PickleJar Plus—to extend the film's audience reach across radio, digital, and venue channels. Additional details regarding the marketing campaign will be announced in the coming weeks.
"This collaboration reflects PickleJar's commitment to expanding beyond core technology and into supporting original content that resonates with audiences," said Kristian Barowsky, President and Co-Founder of PickleJar Entertainment Group. "Film is a natural extension of our entertainment ecosystem. With 'Sunflower Child,' we're working alongside exceptional creative talent and positioning PickleJar in connection with a project of strong international market appeal."
The film's story follows a young screenwriter (James) who, caught between the promise of Hollywood fame and the corruption of her artistic voice, unexpectedly falls for an aspiring director (Casalegno). Together, they face betrayal, the cost of success, and the choice between the wrong version of a dream and following your heart. Jennifer James, who also wrote the screenplay, said, "I set out to tell a story I ultimately realized I had to fully live before I could share it. The result is an anthem for authenticity, for indie filmmakers, and what it really takes to get a foot in the door."
Director Jamie Touche added, "'Sunflower Child' is the culmination of a five-year collaboration with Jennifer and Double J Productions. I'm overjoyed that my directorial debut has love at its core—both a love for the work itself and for the people around us."
Karinne Behr of MSR Media International said, "We are thrilled to represent 'Sunflower Child,' a film that exudes authenticity and heart. It's a story that we believe will truly connect with audiences everywhere."
PickleJar's involvement in the film is consistent with its broader support of emerging independent filmmakers, including its sponsorship of the Nashville Film Festival in 2024 and the development of PickleJar Flix as a service in 2025. The company made a £25,000 investment in the production, which was reviewed and approved by its independent directors on arms-length terms. Jennifer James is the daughter of PickleJar Chairman and Chief Executive Officer Jeff James.
For more information about PickleJar, visit picklejar.com. The original press release can be viewed on NewMediaWire.
