PickleJar Entertainment Group announced a nationwide expansion for its flagship Country radio program, PickleJar Up All Night, which will now be available across more than 80 Local Radio Networks affiliates. The show airs weeknights from 7PM to Midnight or Midnight to 6AM Eastern Time, positioning it to reach millions of new listeners while creating tangible revenue opportunities for partner stations.
The expansion represents more than just increased airtime for the Nashville-based program hosted by Katie Cook and Scott Gaines. According to company leadership, this partnership creates scalable, recurring revenue streams that tie venue technology and content syndication together for the first time in broadcast radio. The revenue model is powered by increased adoption of Venue Managed Services inside local music venues and the ability for affiliates to monetize expanded advertising inventory through PickCaster digital signage in those same venues.
Kristian Barowsky, President and Co-Founder of PickleJar Entertainment Group, emphasized the program's mission to champion new voices in Country music. "Reaching millions of new listeners gives us the opportunity to showcase talent on a national stage while strengthening VMS distribution in small and mid-sized markets," Barowsky stated. The show blends emerging artist discovery, fan-driven interaction, exclusive interviews, and authentic Nashville storytelling into a nightly destination for Country music culture.
Chris Reeves, VP of Programming at Local Radio Networks, expressed enthusiasm about adding the show to their 24/7 programming portfolio. "PickleJar Up All Night is the kind of modern, fan-forward content we love to bring to our LRN affiliates," Reeves said. "We are excited to add the show to our programming and look forward to building future content together." Local Radio Networks delivers 19 high-quality music formats and network content to over 850 stations across the United States, with more information available at https://www.localradionetworks.com.
The affiliate distribution agreement accelerates PickleJar's media footprint while aligning affiliate broadcasters with new revenue pathways. PickleJar is currently in active discussions with multiple national brands regarding studio naming rights, further extending commercial alignment across broadcast distribution, VMS infrastructure, and PickCaster advertising surfaces. The company's integrated approach combines secure payment technology, data intelligence, and content distribution to create a comprehensive view of how fans connect with music experiences.
This expansion matters because it represents a new model for local radio stations struggling with revenue challenges in the digital age. By connecting broadcast content with venue technology and digital advertising systems, PickleJar creates multiple revenue streams from a single program. For listeners, the expansion means greater access to emerging Country artists and authentic Nashville storytelling. For the music industry, it provides another platform for artist discovery and fan engagement. For local affiliates, it offers a way to monetize their broadcast inventory through integrated technology systems rather than relying solely on traditional advertising.
The implications extend beyond immediate revenue generation. This model demonstrates how traditional broadcast media can integrate with venue technology and digital advertising to create sustainable business models. As more stations adopt similar integrated approaches, it could reshape how local radio operates and generates revenue. The expansion also highlights the continued importance of curated content in an era of algorithm-driven music streaming, proving there's still demand for human-hosted programs that blend music discovery with authentic storytelling.
