The 116th Street Festival, a cornerstone of Puerto Rican culture in New York City, is set to reach a wider audience than ever before. PIX11, in association with 21 Events, will broadcast live performances from the festival on Saturday, June 7, from 2-4 PM. This historic broadcast will feature Latin music stars Luis Damon, Frankie Negrón, and Tito Puente Jr., bringing the vibrant energy of El Barrio to viewers across the Tri-State Area.
This year's festival is particularly significant as it celebrates its 40th anniversary, solidifying its status as the largest Puerto Rican festival in the world. The live coverage by PIX11 not only highlights the festival's cultural importance but also underscores the station's commitment to showcasing the diverse traditions that make up the fabric of New York City. Michael Schwartz, Director of Sales at PIX11, emphasized the station's excitement about bringing the festival's energy to a broader audience, reflecting PIX11's dedication to celebrating the city's rich cultural diversity.
The festival's live broadcast is a testament to the enduring appeal and significance of Puerto Rican culture in New York and beyond. With performances by renowned artists and activations from sponsors, the event promises to be a vibrant celebration of heritage and community. Ralph Paniagua, Managing Director of 21 Events, highlighted the importance of the day, noting the special segment on the arrivals of Puerto Ricans to El Barrio and the excitement surrounding the festival.
The collaboration between PIX11 and 21 Events for this live broadcast represents a milestone in community engagement and cultural celebration. It offers viewers a unique opportunity to experience the 116th Street Festival's traditions and stories, further bridging the gap between communities and fostering a deeper appreciation for Puerto Rican culture. The event is proudly sponsored by several organizations, including JPMorgan Chase and Con Edison, showcasing the widespread support for this cultural celebration.
