The PR Insights 2025: Mastering Connection in the Age of Disruption summit will bring together Colorado communications professionals on October 10 at Strive Workspaces in Denver. This event, co-hosted by the Colorado and Pikes Peak Chapters of the Public Relations Society of America, addresses the urgent need for skill development during periods of significant industry transformation. Early bird registration discounts remain available through October 3, 2025, for both PRSA members and non-members through the official registration portal at https://prsaco.org/events.
Samantha Coulter, president of the Colorado Chapter of PRSA, emphasized the importance of continuous learning for communications professionals. Building and growing skills during times of change is critical to being a successful communicator, Coulter stated, highlighting the collaborative effort between local PRSA chapters to provide this professional development opportunity.
The summit features six specialized workshops addressing current challenges facing the communications industry. Dr. Eric Goodman of Innovate AI Systems will present Disrupted or Dominant? The PR Pro's Playbook for Thriving with AI, focusing on practical applications of artificial intelligence in public relations. Michelle Baum, Co-founder and COO of The Nova Method, will lead It's Not About You: Rewiring Your PR Strategy with an Audience-First Mindset, addressing the shift toward consumer-centric communication approaches.
Additional sessions include Embrace the Future: Leveraging the Power of Influencer Engagement by Elexis Schroder of SchroderHaus and Communicating to Connect by Susan M. Pahlau of Colorado Christian University. The crisis management workshop, Commanding the Crisis: Strategy, Trust, and Action, will be presented by Natalie Sosa and Amy Jo Fields from El Paso County communications departments. Robert Austin from the Office of the Denver City Council will cover Plain Language: More Than Just Simple Words, while Natalie Henley of Volume Nine Digital Marketing will conduct an SEO session crucial for digital visibility.
This professional development opportunity comes at a critical juncture for the communications industry, which faces rapid technological changes and evolving audience expectations. The combined PRSA Colorado community, consisting of over 400 members across the state, represents professionals from nonprofit, education, corporate communications, agencies, and independent practice backgrounds. The summit's timing and content reflect the industry's need to adapt to artificial intelligence integration, changing media landscapes, and new communication channels that have fundamentally altered how organizations connect with their audiences.
The workshops address both technical skills and strategic thinking required for modern communications success. From AI implementation to crisis management and audience engagement strategies, the curriculum covers the comprehensive skill set needed for professionals to remain competitive and effective in their roles. The event structure, running from 9 a.m. to 2:30 p.m., provides concentrated learning while allowing for networking among Colorado's communications community. Additional information about the participating organizations can be found at https://prsaco.org and https://prsapikespeak.org.
