Precoa Acquires Everplans: A Significant Merger in End-of-Life Planning Services

In a significant development for the end-of-life planning industry, Precoa, the nation's leading preneed insurance sales and marketing company, has announced its acquisition of Everplans, a prominent digital life-planning platform. This strategic move, revealed on October 16, 2024, is set to transform how families across the United States prepare for and manage the loss of loved ones.

The merger brings together Precoa's extensive experience in preneed funeral arrangements with Everplans' innovative digital organizational tools. This combination is expected to provide families with more comprehensive, accessible, and secure ways to plan for unexpected life events and end-of-life scenarios. The acquisition aligns with Precoa's mission to create high-quality preneed experiences for families, advance funeral planners, and funeral homes.

Michael Hornibrook, President and CEO of Precoa, emphasized the shared vision between the two companies, stating, "It is our shared vision to help everyone create an intentional plan for the loss of a loved one that ultimately brought us together." This alignment in goals suggests a potential for significant advancements in how end-of-life planning is approached and executed in the future.

Everplans, founded in 2012, has established itself as a leader in digital life planning. The platform helps individuals manage, organize, securely store, and share critical information that may be needed during emergencies or after death. With over 30 million people having utilized its content library and tools, Everplans brings a substantial user base and proven technology to the merger.

The acquisition is particularly noteworthy for its potential to expand services across different sectors. While Everplans will continue to work with financial advisors, employers, and maintain its consumer subscription service, the merger with Precoa opens up new opportunities in the funeral industry. This expansion could lead to more integrated and holistic end-of-life planning services, benefiting a wider range of consumers and businesses.

For the funeral industry, this merger could signal a shift towards more technologically advanced and consumer-friendly planning tools. The combination of Precoa's nearly one million prearranged families and Everplans' digital platform could set new standards for how funeral homes and insurance providers interact with and serve their clients.

The implications of this acquisition extend beyond the immediate business benefits. As society continues to grapple with discussions around death and end-of-life planning, tools that make these processes more accessible and less daunting could play a crucial role in changing cultural attitudes. The merger has the potential to normalize and simplify end-of-life planning, making it a more standard part of life planning for many families.

Furthermore, the emphasis on digital tools and secure information storage addresses growing concerns about digital legacy and posthumous data management. As more of our lives become digitized, having a secure platform to manage and pass on this information becomes increasingly important.

As Everplans becomes a subsidiary of Precoa, both companies have assured that existing customers will continue to receive service. This commitment to continuity, coupled with the promise of future innovations, suggests that the merger aims to enhance rather than disrupt current services.

The acquisition of Everplans by Precoa represents a significant step in the evolution of end-of-life planning services. By combining Precoa's industry experience with Everplans' technological innovation, this merger has the potential to redefine how families prepare for and navigate one of life's most challenging moments. As the industry watches this development unfold, it may well set the stage for further innovations and partnerships in this crucial sector of human services.