The print industry is set to experience a fresh perspective with the launch of 'Printing's Alive: The Podcast', a new media venture by industry veteran Warren Werbitt. Developed in partnership with PRINTING United Alliance, the podcast aims to challenge traditional narratives about print media by presenting candid, engaging conversations with industry leaders and innovators.
Werbitt, recognized as The Print Whisperer, will leverage his extensive industry experience to explore the evolving landscape of print technology and business strategies. The podcast promises to deliver unfiltered discussions that go beyond conventional industry dialogue, featuring experts who can provide unique insights into print's ongoing transformation.
The inaugural season features a compelling lineup of episodes designed to showcase the dynamic nature of print media. The first episode, titled 'Innovation Nation: How Israeli Companies Are Shaping Print's Future', will highlight trailblazers from Kornit Digital, Scodix, and Highcon, demonstrating the technological advancements driving the industry forward.
Subsequent episodes will include conversations with prominent figures like marketing expert Mitch Joel, who will discuss media and technology evolution, and print marketing specialist Joanne Gore, exploring the intersection of print and digital marketing strategies.
PRINTING United Alliance's President Dave Leskusky emphasized the podcast's alignment with their mission to inspire and connect the global print community. By providing a platform for honest, engaging content, the podcast seeks to challenge perceptions about print media's relevance in the digital age.
Werbitt's approach is deliberately provocative and transparent. He aims to create a podcast that breaks away from rehearsed, sanitized discussions, instead offering raw, authentic conversations that provide genuine insights into the print industry's challenges and opportunities.
The podcast launches on January 21st, 2025, with weekly episodes released every Tuesday. It will be available on major streaming platforms, targeting print professionals, business leaders, and anyone interested in understanding the ongoing evolution of print technology and media.
By combining humor, expertise, and unfiltered dialogue, 'Printing's Alive: The Podcast' represents a bold attempt to reinvigorate discussions about print media, showcasing its continued importance in an increasingly digital world.
