Redcare Pharmacy's Supervisory Board has designated Hendrik Krampe as member of the Managing Board and Chief Financial Officer, effective December 1, 2025. He succeeds Jasper Eenhorst, who stepped down to pursue new professional opportunities. The appointment of Hendrik Krampe is on the agenda of the Annual General Meeting to be held in April 2026 for consultation.
Bjorn Soder, Chairman of the Supervisory Board, welcomes the planned appointment, saying: "With Hendrik, we are gaining an internationally experienced finance leader with a deep understanding of digital business models. His perspective from two of the world's most successful online stores will help us build on our strong financial foundation and drive the next phase of profitable growth. We are delighted to welcome him to the Managing Board of Redcare Pharmacy."
Hendrik Krampe brings twenty years of experience in the financial management of fast growing e-commerce businesses. Since 2014, he worked at Amazon where he held the role of Finance Director of the European marketplace business for the last eight years. From 2004 to 2014, Hendrik was at eBay in Germany as well as in the US in various roles including Finance Director of eBay's Retail Media business.
His broad expertise in efficiently scaling digital businesses, particularly marketplaces and Retail Media, complements Redcare Pharmacy's strategy and will strengthen its core Rx and OTC business. The planned appointment of Hendrik comes at a time of continued growth momentum following strong Q3 results. It will support the company's aim to increasingly capture economies of scale and improve profitability.
Hendrik Krampe comments: "I am looking forward to joining Redcare Pharmacy at such an exciting stage of its development. The company has built an excellent foundation for continued growth across all the markets it serves. I am impressed by the clear vision and deep expertise of the leadership team and the loyalty of its customers. The key ingredients for sustainable success are certainly there."
This leadership change matters because it represents a strategic shift for Europe's leading e-pharmacy at a critical juncture in the digital healthcare sector. The appointment of a finance executive with deep marketplace and retail media experience from Amazon and eBay signals Redcare's intention to accelerate its digital transformation and scale operations more efficiently across its seven European markets.
The move has significant implications for the competitive landscape of European e-pharmacies, as Redcare seeks to leverage Krampe's expertise in managing complex marketplace operations and retail media businesses. His background in scaling Amazon's European marketplace suggests Redcare may be preparing for more aggressive expansion and optimization of its platform capabilities.
For consumers across Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland, this leadership change could translate into improved service delivery, better pricing through economies of scale, and enhanced digital experiences as the company applies lessons from global e-commerce leaders. The focus on profitability and scaling efficiency may also strengthen Redcare's ability to compete with both traditional pharmacies and emerging digital health platforms.
The timing of this appointment following strong Q3 results indicates Redcare is positioning itself for the next phase of growth in the rapidly evolving digital healthcare market. Investors and industry observers can view the original release on www.newmediawire.com for additional context about this strategic leadership decision.
