The American Advertising Federation Space Coast chapter recognized Rock Paper Simple with 10 ADDY Awards at the 2026 "WICKAAAD" Gala, marking a significant achievement for the marketing agency following its acquisition by Spencer Pruitt eight months prior. This recognition matters because it demonstrates how strategic ownership transitions can enhance creative output rather than disrupt it, providing a case study for the advertising industry on maintaining excellence through organizational change.
Rock Paper Simple earned awards across multiple disciplines including branding, digital advertising, video production, and social media strategy, with 11 submissions resulting in 10 awards. The agency's Gold ADDY Awards included recognition for the Spencer Pruitt logo, Aloe Queen website, and New Life Mission video. Silver awards went to projects for Affiliated Car Rental logos, Merrill Insurance brand guide, and Artemis IT infographic. Circle of Excellence awards recognized work for BeanLab program logos, Florida Vehicle Wraps video, Junior Achievement of the Space Coast video, and 28 North Gastropub social media campaign.
Scott Miller, CMO & Creative Director at Rock Paper Simple, explained the significance of these wins in the context of the agency's evolution. "The same Rock Paper Simple creative experts remain at the top of their marketing and branding performance," Miller said. "What has evolved is the ecosystem supporting that talent. With expanded resources, more advanced tools, deeper strategic alignment, and stronger operational infrastructure, our team is empowered to execute at a higher level and on a larger stage."
The implications of this recognition extend beyond the agency itself to the broader marketing industry. For businesses considering agency partnerships or acquisitions, Rock Paper Simple's success demonstrates that creative excellence can be maintained and even enhanced through strategic ownership changes when the right infrastructure and resources are provided. The agency's website at https://rps.agency showcases their expanded capabilities following the acquisition.
For the Space Coast region, these awards highlight the area's growing creative talent pool and competitive advertising sector. The annual ADDY Awards represent the advertising industry's largest and most competitive creative competition, judged by experienced marketing professionals, making Rock Paper Simple's achievement particularly noteworthy within this context.
The agency's expanded capabilities through enhanced infrastructure, additional resources, advanced tools, and strategic guidance now serve a growing national and international client base while maintaining strong local relationships. This dual focus on global expansion and community connection provides a model for other agencies seeking to scale their operations without losing their foundational identity.
Rock Paper Simple anticipates substantial growth in 2026, delivering high-impact creative for internal brands and new clients nationwide and internationally. The agency's success following acquisition demonstrates how strategic investment in creative talent and operational infrastructure can yield measurable results, with award recognition serving as validation of this approach. For businesses seeking marketing partnerships, this achievement signals that agencies undergoing ownership transitions can maintain and even enhance their creative output when the transition is managed strategically.
