RocketCup Coffee has launched 'Cuse® Coffee, a limited-edition custom blend created specifically for Syracuse University fans, alumni, and students who embrace Orange pride. The specialty roast represents a strategic partnership between the coffee company and the university, offering supporters a tangible way to connect with their school spirit through a daily ritual.
The product launch follows RocketCup Coffee's recent participation in a United Way Day of Caring event, where the company demonstrated its commitment to community service by helping revitalize the Syracuse area. During the event, the team painted a large community mural and distributed hundreds of free cups of coffee, reinforcing the company's mission to build and grow communities through coffee.
Tom Cullen, RocketCup Coffee CEO, emphasized the connection between school pride and community revitalization, stating that with the 'Cuse Blend, fans and alumni can celebrate Orange spirit daily while supporting both their school and local community. The initiative reflects a growing trend of licensed university products that extend beyond merchandise to include consumable items that foster ongoing connection.
To enhance the launch excitement, RocketCup Coffee has incorporated a special promotion where six bags from the first production run of 3,000 bags will contain an "Orange Ticket" that entitles the winner to free coffee for an entire year. This random placement strategy creates additional engagement opportunities for consumers while driving interest in the limited-release product.
Rachel Duffy, Director of Strategic Partnerships & Licensing, praised the collaboration, noting that RocketCup Coffee successfully blended innovation, quality, and school pride in the 'Cuse® Coffee product. The partnership demonstrates how licensed products can evolve beyond traditional merchandise to create meaningful connections between universities, their communities, and commercial partners.
The coffee is available in 12-ounce bags in both whole bean and ground formats through rocketcupcoffee.com/cuse and select Manny's retail locations. As a limited release, the company is encouraging fans to secure their supply through subscription options to guarantee availability of the specialty blend.
