Sanderson Lacrosse, established in 1990 and operated by one of Canada's most influential lacrosse families, has officially expanded its online store to serve players across North America and beyond. The upgraded platform represents a significant evolution for a brand built on heritage, community involvement, and deep lacrosse expertise spanning multiple generations.
The Sanderson family legacy has shaped Canadian lacrosse for decades, with the late Terry Sanderson recognized as one of the most respected coaches and builders in Canadian box lacrosse. The family's influence extends through playing, coaching, mentoring, and sport development, particularly through the celebrated Orangeville Northmen tradition of excellence. This legacy continues through Deron Sanderson and his wife Jennifer, who operate the business alongside their children Noah, Ollie, and Theo.
The expanded online store features one of the deepest lacrosse catalogs in North America, carrying products from top brands including Boddam, STX, Cascade, ECD Lacrosse, Warrior, Maverik, True Temper, Gait, and Nike. The comprehensive selection includes premium sticks, mesh, box and field protective equipment, goalie gear, footwear, apparel, and accessories available through SandersonLacrosse.com.
A key component of the expansion involves improved shipping capabilities that address longstanding challenges for lacrosse players in underserved markets. The company now offers free shipping in Canada on eligible orders, fast low-cost shipping to the United States, and reliable international shipping with clear pricing. These improvements include reduced duties and smoother cross-border delivery, supported by optimized carriers and more efficient fulfillment processes detailed at Sanderson Lacrosse Shipping Policy.
The technological upgrades include cleaner navigation, improved mobile experience, detailed product descriptions, enhanced photography, comprehensive sizing information, and better brand comparisons. The platform will also feature educational content including stick-building guides, goalie gear education, training resources, stringing tutorials, and player spotlight features that reflect the company's commitment to supporting athletes rather than simply selling products.
This expansion strengthens Sanderson Lacrosse's ability to support the sport at all levels, from the Orangeville Northmen and minor lacrosse organizations to university teams and new players experiencing the game for the first time. The move represents a strategic adaptation to changing retail patterns while maintaining the family's traditional commitment to community engagement and player development that has characterized their involvement in lacrosse since 1990.
The significance of this expansion lies in its potential to address equipment accessibility issues for lacrosse players in regions without specialized retailers, while preserving the expertise and personalized service traditionally associated with family-operated sports businesses. By combining decades of lacrosse knowledge with modern e-commerce capabilities, Sanderson Lacrosse creates a bridge between traditional community-based sports retail and the demands of contemporary athletic consumers across North America.
