Sanford Temperature Control will operate as High Ground Service Pros beginning January 1, 2026. The rebrand reflects the company's top core behavior, selected by the team itself in a poll led by CEO and Owner Rich Jordan. 'Seize the High Ground' emerged as the most valued behavior, guiding daily decision-making and customer interactions.
The company has operated on ten core behaviors for years, but this specific principle has consistently demonstrated itself in action. The most tangible evidence sits in every completed job: Sanford's Lifetime Workmanship Guarantee. The company stands behind all work performed, viewing this commitment as a fundamental responsibility when homeowners entrust them with their home's critical mechanical systems.
'We believe we can build a successful business by doing good business,' said Rich Jordan. 'The importance of the Seize the High Ground core behavior is at the core of what we're about and the decisions we make on a daily basis. I'm excited to make that front and center of the team.'
This philosophy drives why the company serves homeowners throughout Southern New Hampshire. High Ground Service Pros brings together HVAC, plumbing, and electrical expertise, delivering trusted service in Manchester NH, expert solutions in Nashua NH, reliable support in Dover NH, and throughout communities across the region.
'I'm just so proud of what we've built here and the culture of this team,' said Conor Kelley, Chief of Staff. 'This name change speaks to who we are and now we can more effectively represent that to the world.'
High Ground Service Pros maintains all existing service relationships, warranties, and commitments established as Sanford Temperature Control. The same team and values continue under a name that reflects their identity. This rebranding matters because it represents a business prioritizing internal culture and core values over mere marketing, which can influence industry standards toward more authentic customer relationships. For homeowners, it signals a company whose identity is built on accountability, as evidenced by the Lifetime Workmanship Guarantee, providing long-term security for essential home systems. In a service industry where trust is paramount, this move demonstrates how organizational values directly translate to customer assurance and regional service reliability.
