This Father's Day, Scott Gould, Executive Vice President of Business Development at Nutritional Products International (NPI), is honoring his father, Mitch Gould, the founder and CEO of NPI and a transformative figure in the health, wellness, and retail distribution industry. Scott’s tribute comes as a recognition of Mitch’s role in building a four-generation family legacy of retail excellence, starting with his great-grandfather Saul Marks, who pioneered the closet accessory category in Brooklyn, and continuing through his grandfather Jerry Gould, who grew the business from $250,000 to millions.
Mitch Gould entered the retail industry in 1986 and founded NPI in 2007. Rather than simply continuing the family tradition, he reinvented it by creating the "Evolution of Distribution™" platform, a one-stop solution that revolutionized how global brands enter the U.S. market. Under his leadership, NPI forged relationships with major retailers including Walmart, Costco, GNC, CVS, Walgreens, and Amazon, establishing a foundation that Scott now helps lead. "My father didn't just build a company—he built a blueprint," Scott said. "Watching him take our family's Brooklyn roots and turn them into a global distribution powerhouse has been the greatest education of my life."
Scott reflected on Mitch's extraordinary achievement: "My great-grandfather Saul created an entire retail category from nothing. My grandfather grew that business into something significant. But my father looked at everything that came before him and said, 'I'm going to build something that changes the entire industry.' And he did. The Evolution of Distribution isn't just a business model—it's proof of what happens when vision, work ethic, and family legacy collide." For Scott, the significance of this Father's Day is deeply personal. "I don't show up every morning just because I work here," he said. "I show up because I watched my father show up—for this company, for our family, and for every brand that trusted us with their future."
Mitch Gould founded NPI with a mission to provide global brands a turnkey path into U.S. retail, handling sales, marketing, logistics, and regulatory compliance under one roof. Since 2008, NPI has helped hundreds of domestic and international brands achieve their vision, establishing Mitch as a respected figure in nutraceutical and supplement distribution. NPI's work includes representing high-profile brands and celebrities such as Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. The company's proprietary Evolution of Distribution® platform guides products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility.
Mitch Gould’s career spans more than 25 years, during which he has launched and scaled consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic brands like Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, and 8× Mr. Olympia Ronnie Coleman. His work has helped shape the U.S. sports nutrition category, expanding performance-focused products across major retail and e-commerce platforms. For Scott Gould, this Father's Day is a chance to say thank you to the man who built it all and a promise to carry the work forward into the fourth generation.
