SCRUMMY, a leading global fantasy sports company, has launched an AI-driven platform designed to transform the rugby fan experience through comprehensive data integration and inclusive community features. The platform provides users with real-time match tracking, player statistics, and rugby data insights across youth competitions, men's and women's professional leagues, and global tournaments.
The timing of this launch coincides with the Women's Rugby World Cup hosted by England from August 22 to September 27, 2025, positioning SCRUMMY to attract both existing rugby enthusiasts and new fans. The platform's inclusive features and simple user experience make it accessible regardless of users' familiarity with fantasy sports, potentially expanding rugby's global audience significantly.
Kisset Chirengende, Sports Executive and Co-Founder of SCRUMMY, emphasized the company's commitment to championing women's sports and expanding rugby's reach. "We are committed to championing the women's sports movement and expanding rugby's reach," Chirengende stated. "This launch perfectly aligns with our goal to elevate the significance of women's sports and engage fans globally."
The platform's AI-powered insights fundamentally change how rugby fans interact with the sport, integrating women's rugby and fostering a community where all levels of fans can thrive. This approach not only creates a game but ushers in a new era for rugby where every player is celebrated through comprehensive statistical storytelling.
SCRUMMY demonstrated its commitment to youth development through a remarkable pilot program earlier this year, partnering with youth rugby leagues across South Africa and Zimbabwe. The response was overwhelming, reaching registration capacity within just 12 hours. The company further strengthened this commitment by sponsoring the Derby Day Schools Rugby Festival in Zimbabwe, one of the premier international schoolboy events.
The platform features full integration of women's international rugby from day one, ensuring visibility, storytelling, and engagement for female athletes. It connects more than 120 rugby nations and over 475 million fans worldwide, making rugby one of the top 10 most popular sports globally according to The Rugby Paper.
SCRUMMY's proprietary match data brings player cards to life from grassroots to professional levels, helping fans track player performance, real-time match play, and predictive insights. The intuitive interface is built for everyone—casual fans, die-hard supporters, and newcomers alike—while built-in community features allow users to create leagues, follow favorite players, and compete globally while supporting the sport's growth.
The free app is available for download at the App Store or Google Play, making advanced rugby analytics and fantasy gaming accessible to millions of potential users worldwide. This launch represents a significant step in democratizing sports data and creating more inclusive fan engagement platforms across global sports communities.
