SEGG Media Corporation's flagship brands Lottery.com and Sports.com will receive extensive exposure during the penultimate rounds of the 2025 NTT INDYCAR and INDY NXT by Firestone seasons at the historic Milwaukee Mile. The company's branding will be prominently displayed across multiple race vehicles and driver equipment, reaching a global audience through major television networks.
Louis Foster, the 2024 INDY NXT champion at Milwaukee and current INDYCAR Rookie of the Year points leader, returns to the track with Rahal Letterman Lanigan Racing featuring Sports.com branding across his car and helmet. Foster's performance and championship contention position make his vehicle a focal point for broadcast coverage, ensuring significant visibility for the Sports.com brand throughout the race weekend.
Callum Ilott, who has delivered back-to-back top-six finishes for PREMA Racing, will showcase Lottery.com prominently on his helmet during the Milwaukee event. Ilott's consistent performance and growing prominence in the series provide valuable exposure for the lottery platform as he competes in the critical championship rounds. The helmet placement ensures frequent close-up camera shots during broadcasts and post-race coverage.
Seb Murray, making his Milwaukee race debut with Andretti Cape in Indy NXT, will carry dual branding with Lottery.com on the rear wing and Sports.com on the front wings of his vehicle. Murray's debut performance adds another layer of visibility for SEGG Media's brands, particularly during qualifying sessions and race coverage where wing placements receive substantial camera attention.
The comprehensive branding strategy extends beyond vehicle placements to include racewear and additional equipment, creating multiple touchpoints for audience engagement. This multi-platform approach ensures that SEGG Media's brands remain visible throughout race coverage, from practice sessions and qualifying to the main events.
The global broadcast reach includes coverage on Fox, FS1, FS2, and Sky Sports F1, providing international exposure across multiple markets. This media placement comes during critical championship rounds, ensuring maximum viewership and engagement from racing enthusiasts worldwide. The timing coincides with heightened interest in the championship standings as the season approaches its conclusion.
For investors and stakeholders seeking additional information, the company maintains a newsroom available at http://ibn.fm/SEGG where updates and corporate developments are regularly posted. The racing sponsorship represents part of SEGG Media's broader strategy to engage global audiences through sports, entertainment, and gaming platforms while driving brand recognition across international markets.
