SEGG Media Corporation (NASDAQ: SEGG, LTRYW), a global technology company specializing in sports, entertainment, and gaming, has entered into a significant partnership with renowned sports entrepreneur David Lloyd. The collaboration involves the acquisition of rights to Lloyd's All-Sports Arena in Boca Raton, Florida, valued at $14 million. This agreement, signed during Wimbledon at the Members’ Enclosure, signifies the introduction of the David Lloyd brand to the United States.
The newly branded 'Sports.com All-Sports Arena, designed by David Lloyd' will occupy a 100,000-square-foot facility. It aims to merge high-quality athletic infrastructure with co-working spaces and hospitality services. Among its features are AI-powered golf simulators, indoor courts, a comprehensive gym, and a street food concept curated by celebrity chef Todd English. This initiative represents the first phase of a global expansion strategy targeting the U.S. and Middle East markets, with an anticipated first-year EBITDA exceeding $6 million.
This venture is poised to leverage Sports.com's digital platform alongside David Lloyd's extensive experience in sports operations. The project not only highlights the growing intersection of sports, technology, and lifestyle but also sets a precedent for future developments in the sector. For further details, the full press release can be accessed here.
