SEGG Media Corporation (NASDAQ: SEGG, LTRYW), parent company of Sports.com, has announced a major expansion of its U.S. marketing strategy through full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season. The campaign covers iconic franchises including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks, managed through Professional Sports Publications.
This NBA initiative follows SEGG Media's successful 2025–26 NFL Yearbook campaign that spanned 25 stadiums, demonstrating the company's growing footprint across America's top sports leagues. The strategic placement within these high-profile sports publications represents a calculated move to position Sports.com at the center of professional sports culture and fan engagement.
Matthew McGahan, chairman, president, and CEO of SEGG Media, emphasized the strategic importance of these placements, stating that by executing brand placements within the NFL, NBA, and IndyCar, the company is delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world. This approach aligns with shareholder expectations for meaningful brand exposure in premium sports environments.
Director Marc Bircham added that the move advances SEGG Media's broader goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026. The company's portfolio includes digital assets such as Sports.com, Concerts.com, and Lottery.com, all focused on immersive fan engagement, ethical gaming, and AI-driven live experiences.
The expansion into NBA yearbooks represents a significant milestone for SEGG Media's growth strategy. By targeting seven of the NBA's most valuable and recognizable franchises, the company gains access to millions of dedicated basketball fans during the 2025–26 season. This strategic positioning within both the NFL and NBA ecosystems provides comprehensive coverage of America's two most popular professional sports leagues.
For investors and industry observers, this announcement signals SEGG Media's continued execution of its multi-league marketing strategy. The company's ability to secure prominent advertising space across major sports publications demonstrates its growing influence in the sports media landscape. Additional information about SEGG Media's developments is available through the company's newsroom at http://ibn.fm/SEGG.
The timing of this expansion coincides with increasing competition in the digital sports media space, making strategic brand placements in traditional sports publications increasingly valuable. By establishing presence in both digital and print sports media channels, SEGG Media positions itself as a comprehensive sports entertainment provider capable of reaching diverse audience segments across multiple platforms and touchpoints.
