SEGG Media Corporation has appointed Jamie MacLaurin as senior vice president of its sports business while securing approximately 68% supermajority control of Veloce Media Group's outstanding equity. The company announced it will extend a global offer to acquire remaining minority interests to streamline governance and align long-term strategy.
MacLaurin, who co-founded Veloce Media Group and serves as CEO of Quadrant, will continue leading both entities while identifying broader commercial opportunities across SEGG's sports portfolio. This strategic move allows SEGG to leverage Quadrant's creator-led motorsport brand, which was co-founded with 2025 Formula One World Champion Lando Norris, and Veloce's rapidly expanding digital ecosystem that reported 153% year-over-year revenue growth between 2023 and 2024.
The acquisition is expected to contribute approximately $20 million in annual revenue beginning in the first quarter of 2026. This development represents a significant consolidation in the sports, entertainment and gaming sector, where SEGG Media operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. The company focuses on immersive fan engagement, ethical gaming and AI-driven live experiences to redefine how global audiences interact with content.
For investors and industry observers, this news is available in the company's newsroom at http://ibn.fm/SEGG. The full press release detailing this corporate development can be viewed at https://ibn.fm/Q2dI2. The appointment and acquisition signal SEGG's commitment to expanding its sports business vertical through established leadership and proven revenue-generating platforms.
The implications of this announcement extend beyond immediate corporate restructuring. By integrating Veloce's digital ecosystem and Quadrant's motorsport brand with SEGG's existing portfolio, the company positions itself to capture greater market share in the competitive digital sports and entertainment landscape. The projected $20 million in annual revenue from Veloce beginning in 2026 represents substantial growth potential for SEGG's overall financial performance.
This strategic move also demonstrates the increasing convergence of traditional sports media with digital creator-led content and gaming ecosystems. As audiences continue shifting toward interactive and immersive experiences, companies like SEGG that successfully integrate these elements stand to benefit from changing consumer preferences. The 153% year-over-year revenue growth reported by Veloce between 2023 and 2024 suggests strong market demand for the type of digital sports content and engagement that will now be amplified through SEGG's broader distribution channels.
The appointment of MacLaurin brings experienced leadership to SEGG's sports division at a critical juncture. His dual role maintaining leadership of both Veloce and Quadrant while overseeing SEGG's sports business creates operational synergies that could accelerate growth across all entities. This corporate structure allows for shared resources, cross-promotional opportunities, and coordinated strategic planning that might not be possible with separate management teams.
For the industry, this development highlights ongoing consolidation trends as media companies seek to build comprehensive digital ecosystems rather than operating isolated platforms. The move also reflects the growing importance of creator-led content in sports media, as evidenced by Quadrant's partnership with Formula One champion Lando Norris. As traditional sports broadcasting faces challenges from streaming and digital alternatives, integrated approaches like SEGG's may represent a viable path forward for sustainable growth in the sector.
