Dating apps have become synonymous with burnout for many singles, who swipe endlessly and often feel exhausted by the process. A new platform launching in Tampa Bay aims to change that by removing swiping entirely and focusing on shared activities instead.
Single Social Club, created by professional matchmaker Felicity G. Morgan, founder of Assured Matchmaking, and co-founded with technology lead Greg Miceli, is an activity-first social platform that encourages singles to stop making every interaction about finding a date and instead live their lives around other singles. The platform officially launched on September 7, 2026, with an initial focus on the Tampa Bay area.
“I kept hearing the same thing,” Morgan said. “I'm taking a break from dating. I'm focusing on myself. I'm tired of the apps. And I thought, okay. Focus on yourself. But why should focusing on yourself mean sitting at home? If you love kayaking, go kayak. If you want to learn pickleball, go play pickleball. If your friends aren't available or don't want to do it, why can't we help you find other singles who do?”
That question became Single Social Club. The platform currently offers more than 157 activity options, from kayaking and pickleball to dining, trivia, fitness, attractions, and entertainment. Members choose what they genuinely want to do, indicate how far they're willing to travel, select age ranges they feel comfortable socializing with, and enter their availability. The technology then finds the overlap, bringing members together in small groups of approximately six to eight people.
Unlike traditional dating apps, Single Social Club uses code names like Bee, Fox, Moon, or Turtle instead of immediately displaying full identities. This temporary group environment allows participants to coordinate without automatically sharing personal contact information. A verification process is in place before members participate, with privacy and safety as core considerations.
The timing of the launch is deliberate. Popular dating formats like Pop the Balloon and Love Is Blind have highlighted how quickly people eliminate potential matches. Morgan believes both point to a larger issue: “We've gotten incredibly efficient at disqualifying each other,” she said. “A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are.” Single Social Club flips that sequence: activity first, person second, romance only if it develops.
The platform isn't only for those actively seeking a relationship. It's also for people coming out of breakups, newly divorced parents rebuilding social lives, professionals whose friends are busy, and anyone taking a break from dating. Research on dating-app use has increasingly examined burnout and emotional exhaustion among users. “Sometimes you don't need another date,” Morgan said. “Sometimes you need to go live. Go do something you've always wanted to try. Meet some people. Maybe you make a friend. Maybe you discover something about yourself. Maybe somebody catches your attention. And maybe nobody does. If you meet somebody interesting, great. If you don't, you still had a life that day.”
If a connection does form, members have a private opportunity to indicate interest after an activity. When two people independently express interest, the platform recognizes the mutual connection, and Assured Matchmaking can optionally step in to help explore what might come next. There is no public rejection board or popularity counter.
For Miceli, the goal was to build technology that gets people off their phones. “Most technology is designed to keep you on the screen,” he said. “We're building something that's supposed to help you get off the screen. The technology handles the coordination, finds the overlap and helps form the group. Then the real experience happens in the real world.”
Single Social Club is a web app accessible via phone or computer browser, and mobile users can save it to their home screen for app-like access. While accessible beyond Florida, initial participation is concentrated in Tampa Bay, with plans to expand as interest grows.
To encourage trial, Single Social Club is offering introductory access for $1 for the first 30 days. After that, membership automatically renews at $20 per month for the Basic plan, which includes up to five activity opportunities per month. Individual activity, venue, food, ticket, transportation, or other third-party costs are separate.
“Don't join because I promised you're going to meet the love of your life,” Morgan said. “I can't promise that, and neither can anybody else. Join because there's something you've been wanting to do. Go do it. Let life surprise you from there.”
The launch of Single Social Club matters because it addresses a growing frustration with traditional dating apps by prioritizing genuine social interaction over superficial judgments. For a society increasingly weary of digital dating, it offers an alternative that could reshape how singles meet and connect, focusing on shared experiences rather than immediate romantic pressure.
